Industry Readies for an Accelerating Market

GlassBuild America to showcase new products and technologies, as companies ramp up post-recession

2013 GlassBuild America: The Glass, Window & Door Expo will continue to build on the success of last year’s event, held at the Las Vegas Convention Center. The 2012 show, pictured here, attracted about 6,700 attendees and 338 companies from 14 countries. Photo by Robb D. Cohen Photography and Design.

As the construction industry emerges from the Great Recession, glass industry companies are ramping up investment and innovation to meet the demands of the accelerating and changing market. From new possibilities in decorative glass to even more efficient glazing systems, these new products will be on display at GlassBuild America: The Glass, Window & Door Expo, Sept. 10-12, at the Georgia World Congress Center in Atlanta. The event is expected to host about 325 exhibitors, including more than 90 from outside of the United States. At press time, companies had booked more than 1,000 booths occupying 101,800 net square feet.

“We’re very excited about our 2013 event as we’ve lined up an incredible and innovative floor that will allow our attendees to gain knowledge, network and ultimately grow their businesses,” says Denise Sheehan, vice president, Industry Events, for the National Glass Association.

Organized by the NGA, GlassBuild America is cosponsored by the American Architectural Manufacturers Association, the Glass Association of North America, the Insulating Glass Manufacturers Alliance and the Bath Enclosure Manufacturers Association.

“As the economy is improving and fabricators are increasing investments in their business, we expect that the show will be very busy and beneficial,” says David Jacobson, director of Marketing and Innovation for exhibitor Deceuninck North America.

“Lately, we’ve seen actual movement and project starts in the residential market, and a great increase in commercial planning,” adds Melissa Reinhart, marketing manager for exhibitor Solar Innovations Inc. “GlassBuild is a unique show for [Solar Innovations]. We see customers at almost every show, but GlassBuild gives us the opportunity to really understand what new suppliers and manufacturing techniques have become available to us.”

“We at View are extremely happy to be part of GlassBuild,” says Erich Klawuhn, VP of sales for the dynamic glass manufacturer. “We have had an incredibly busy year and we always appreciate the time to connect with our industry and see the great things our colleagues are doing. We are going to make the most of it and spread the message of dynamic glass and its potential for the industry.”

Machinery suppliers also will be on hand in Atlanta, with new and updated production equipment. IGE Solutions will display numerous machines, including several new additions, says company president Michael Spellman. “It’s going to be another exciting GlassBuild for IGE and its IGE pavilion. … This year, we will be displaying 10 working machines [ranging] from decorative machines to preprocessing machines,” Spellman says. “IGE is truly dedicated to displaying as much new equipment as possible at these trade shows. For the last eight years, IGE has had the largest machine area filled with working machines processing glass at the show. This year will be even more exciting as we introduce the newest IGE manufacturing partner, Diamon-Fusion International Inc.”

Among the new offerings in the IGE pavilion this year will be a CNC work station from Denver, a 10-spindle flat and 45-degree miter machine from Fushan Polishers, a CNC glass cutting system from Turomas, and a manipulator with dryer system for moving wet glass from HanDong, Spellman says.

Dip-Tech will also introduce new machinery at GlassBuild America, namely the AR Series digital glass printer. “Architectural glass is an area where the digital printed glass industry is seeing rapid growth,” says Alysa Hoffmeister, vice president and general manager of Dip-Tech North America. “Digital printed glass is being used both for interior and exterior applications, allowing [for] unique decorative artwork, along with enhanced glass functionality.”

GlassBuild America offers Dip-Tech opportunities “to meet with our customers and partners to discuss industry trends and technology advancements, and to highlight our turnkey solution for integrating digital printing into glass processing businesses,” Hoffmeister says.

Innovative Product Pavilion

GlassBuild America will again feature the Innovative Product Pavilion, where manufacturers, fabricators and design companies will showcase their latest innovations in the areas of performance/efficiency, design innovation, green/sustainability, new technology and solar integration. “It is clear our industry values innovation, and we are excited to provide the only trade show in North America that will display such industry innovation,” Sheehan says.

The Innovative Product promotion program continues to be a draw for exhibitors and visitors. At press time, more than 50 companies had been accepted into the Innovative Product Pavilion, including 15 first-time exhibitors. The program is on track to exceed 2012’s sold-out pavilion area, and to set a record for participation, according to show organizers.

“Here in the U.S., we have seen a continuing push toward sustainability, with builders using new materials and products to reach new levels of efficiency, while maintaining aesthetically pleasing designs,” View’s Klawuhn says. “We expect to see greater understanding of how dynamic glass can make for a more sustainable future.”

The Innovative Product Pavilion participant will promote its View Dynamic Glass system through live demonstrations and discussions of current installations in progress. “The U.S. is not as comfortable as Europe with double facades, fins and shelves. So, the preference for uninterrupted facades in the U.S. will also help the adoption of dynamic glass to increase,” Klawuhn says.

Customers are looking for “greater energy efficiency (thermal performance) and operational convenience,” says Solar Innovations’ Reinhart, whose company will also participate in the Innovative Product Pavilion. “With increasing energy costs, customers continuously want to improve their product’s performance, whether [it’s] an upgrade to the product they are purchasing or just a change in glass selection.” During the show, Solar Innovations will promote its full product line, in addition to “new products including pivot doors, Dutch doors, our STC-rated sliding glass door, and a few more tricks we have up our sleeve,” she says.

“We expect that fabricators and manufacturers will be looking for innovative solutions in energy efficient window systems, improved aesthetic options, and service solutions to improve their business,” adds Deceunick’s Jacobson. During the show, Deceuninck, also an Innovative Product exhibitor, will address trends in the market by showing innovations in energy efficiency and sustainability, as well as color and aesthetic options, he says. “In addition, Deceuninck will demonstrate services and capabilities that can help improve customers’ bottom line.”

Educational Opportunities

This year’s GlassBuild America will feature educational programs from experts in the field over the course of four full days of content.

The programs kick off on Monday, Sept. 9, with the fourth annual Window & Door Dealers Forum, sponsored by the Window & Door Dealers Alliance. The forum will include a state of the industry and financial forecast, and eight different breakout sessions that will each run twice, giving attendees more opportunity for education.

The eighth annual Glazing Executives Forum will take place Tuesday, Sept. 10, and is scheduled to begin with a panel discussion on various industry-related topics, led by representatives from several leading companies, including YKK AP and View. Attendees will then select from four breakout session topics, each to run twice. The morning session topics include: “Making Your Bid Stand Out,” “PM Techniques,” “Liability & Contract Issues,” and “Improving Project Costs.” The afternoon sessions will address: “Finding and Keeping Good Installers,” “Field Installation Issues,” “Collecting Money,” and codes. The forum will end with a construction forecast from economist Jeff Dietrich, senior analyst, Institute for Trend Research.

The NGA Architects Forum Glass+Performance on Wednesday, Sept. 11, will feature keynote speaker Neil Denari, the acclaimed American architect famous for urban glass and metal structures such as the new HL23 luxury apartment building in Manhattan. Decorative glass expert Philip Vourvoulis will present as well, in addition to several other “in the news” architectural glass and metal speakers. The forum will offer architects a venue to learn about the versatility, beauty and potential of glass and metal for the building envelope as they network with peers and earn maximum AIA LUs.

This year’s GlassBuild America will also offer attendees a number of seminar opportunities, including: “Decoration and Printing on Glass: The New Frontier;” “Marketing in 2013 and Beyond: Getting the Most Bang for Your Buck;” “Industry Legal News and Views;” and “Design Strength of Silicone Sealants and the Advancement of Curtain Wall.”

“There’s a great amount of enthusiasm surrounding GlassBuild America 2013, and now with registration open, attendees can begin to make their plans,” Sheehan says. “We’re very excited to offer some excellent registration. We’re expecting a significant rush from people looking to take advantage of these incredible opportunities.”

For additional information on GlassBuild America: The Glass, Window & Door Expo, visit the website. To get regular news updates on registration, hotel accommodations, schedule changes and new exhibitors, click here.

Glass Magazine continues its coverage of the event in the upcoming August issue, featuring comprehensive descriptions and photos of the products on display in Atlanta.

Katy Devlin is senior editor for Glass Magazine. E-mail Katy at

  • Schedule At-a-glance*

    Monday, September 9, 2013

    Exhibitor registration open

    7:30 a.m. - 3:00 p.m.

    4th Annual Window & Door Dealers Forum

    7:30 a.m. - 5:00 p.m.

    Tuesday, September 10, 2013

    Registration open

    7:30 a.m. - 6:30 p.m.

    8th Annual Glazing Executives Forum

    7:30 a.m. - 5:00 p.m.

    Exhibit Hall Open

    10:00 a.m. - 5:00 p.m.

    GlassBuild America Welcome Reception

    5:30 p.m. - 7:30 p.m.

    Wednesday, September 11, 2013

    Registration Open

    7:30 a.m. - 4:00 p.m.

    Seminar: Decoration and Printing on Glass: The New Frontier

    8:30 a.m. - 9:30 a.m.

    NGA Architects Forum Glass+Performance

    9:00 a.m. - 5:00 p.m.

    Exhibit Hall Open

    10:00 a.m. - 5:00 p.m.

    Seminar: Marketing in 2013 and Beyond: Getting the Most Bang for Your Buck

    1:00 p.m. - 2:00 p.m.

    Thursday, September 12, 2013

    Registration Open

    7:30 a.m. - 3:00 p.m.

    Seminar: Industry Legal News and Views

    8:30 a.m. - 9:30 a.m.

    Seminar: Design Strength of Silicone Sealants and the Advancement of Curtain Wall

    9:30 a.m. - 10:30 a.m.

    Exhibit Hall Open

    10:00 a.m. - 4:00 p.m.

    *As of May 28, 2013. Schedule is subject to change. Visit for updates.