Most Innovative Website

www.generalglass.com, GGI

GGI commissioned Gensler of New York to design a new website that spoke directly to the A&D community. The resulting site features a clean, fresh look that is graphically driven and easy to navigate, providing architects and designers with a visual resource for product viewing, evaluation and selection. The Project Gallery highlights the most current GGI projects, giving visitors the ability to segment by interior/exterior application, product type or industry. An e-commerce-styled shopping cart allows for easy ordering of samples for all products showcased on the site, while a Decorative Glass Simulator allows designers to see decorative glass products in actual applications such as entrance systems, office partitions and railings. In addition to a full library of reference documents, the site offers a company rep map, videos, AIA Continuing Education, FAQ and more.

“The website is architect and designer focused, but feels friendly with a bit of personality,” says Glass Magazine Award Judge Mandy Marxen, vice president of marketing for Gardner Glass Products Inc. “The Decorative Glass Simulator works flawlessly, and as someone who has built those before, I can appreciate the difficulty.”