Technological Innovation on Display in Italy


Glaston was among the more than 500 exhibitors at Vitrum 2011 and will once again participate in the international trade show this fall. The 2013 event will be divided into three themed areas with one common thread: technological innovation.

The glass industry will once again gather in Milan, Italy this October for the 18th biennial Vitrum, an international trade show for glass machinery, equipment and systems. The event, which drew more than 500 exhibitors and 20,000 visitors in 2011, will take place Oct. 23-26 at the Rho Fiera Milano exhibition center. The 2011 trade show saw a 3.3 percent increase in international attendance, and organizers expect even more growth at the 2013 event.

“Vitrum succeeded in attracting healthy attendanc—even during the tumultuous years the world economy experienced—by drawing ever larger numbers of foreign professionals interested in the premium quality offerings on display,” organizers state.

The 2013 event will be divided into three themed areas with one common thread: technological innovation. One area will showcase products and machinery for the various applications of flat glass.

According to show organizers, “the flat glass sector is at a decisive point in time.”

“Countries whose growth was only partially slowed by the downturn—such as China, India and Brazil—or those parts of the world that are showing the first signs of recovery—such as the United States and Canada—will be the core focus of attention for global recovery: one that will call for technological innovation and know-how,” they say.

Complementing the flat glass area will be the Vitrum Energy section, focusing on energy-saving technologies and renewable energy sources.

“More and more, glass is playing a starring role in projects for the green economy. Solar panels and mirrors, new technologies for energy conservation and the use of renewable energy resources, and innovative green machines of all kinds will inject new vitality into the business plans of many manufacturers,” Vitrum officials report.

The trade show will also include a third area for the hollow glass processing industry.

Other features of the 2013 event will include the Vitrum Gourmet Festival, where visitors will be able to enjoy the culinary offerings from notable chefs. The show floor also will feature an Italian car display of classic cars and the most recent models from Alfa Romeo, a manufacturer that Vitrum officials say “embodies the technological capabilities and creative genius of Italian companies.”

Click here to register for Vitrum 2013 and view complete show information.