Vitrum 2011: Where technology meets innovation
The show floor at Vitrum 2009
Q&A with Cinzia Schiatti, president of GIMAV, the Italian Association of Glass Processing Machinery and Accessory Suppliers
View a preview of the machinery, equipment and products on display.
Vitrum 2011, the biennial international trade show, will take place Oct. 26-29 at the Fiera Milano Rho exhibit center in Milan, where attendees will have the opportunity to see the latest in glass processing machinery, equipment and systems, as well as new architectural, energy efficient and solar glass products. At press time, more than 400 Italian and foreign exhibitors were scheduled to attend, representing 32 countries, according to event organizers.
"Since the very first Vitrum—inaugurated in 1979 with the aim of providing a specialized international showcase for Italian glass manufacturers—the number of exhibitors has quintupled, just as the influx of visitors has steadily increased, confirming the consistent vitality of the sector, which runs contrary to the economic crises and other difficulties in recent years," says Renata Gaffo, Vitrum director.
This year's event once again will host Vitrum Energia, an area dedicated to "green" technologies. "Energy saving and renewable energy technology will enjoy pride of place in the Vitrum Energia section, a complete showcase of innovative solutions emphasizing the role of glass as the star of the green economy," Gaffo says. "Italian [suppliers of] machinery and accessories for glass processing have always been global leaders and have transformed this sector into a 'Made in Italy' niche market. Italian companies have demonstrated [that they can] cope with the [economic] crisis by investing in new technologies, such as the many uses of glass in solar energy and the exploitation of renewable energy sources."
In addition, Vitrum 2011 will feature an area dedicated to flat glass processing, where exhibitors will promote next-generation technologies for cutting, painting, grinding, engraving and heat treatments. The Vitrum Hollow Glass area will highlight tableware, bottles and specialty glass for pharmaceutical/technical applications, among other products.
New this year will be the Vitrum Gourmet Festival, featuring four prominent Italian chefs, each of whom will prepare a distinctive specialty menu for Vitrum attendees to enjoy at an elegant restaurant created inside pavilion 22 of the Fiera Milano Rho complex. "The art of glass processing is firmly grounded in the past, and Italy has long been its cradle," Gaffo says. "By hosting this event, Vitrum once again demonstrates its ability to combine the most technological aspects of 'Made in Italy' with its most artistic and palate-pleasing."
Approximately 25,000 visitors are expected to attend Vitrum 2011, according to Gaffo. "This year's Vitrum—despite the ups and downs in the market over the past months—is a leading international exhibition in the glass industry," she says. "It will offer a complete overview of growth opportunities for the industry in 2012."