How to attract the Internet consumer
January 1, 2008
If consumers made more than 4 million inquiries specific to your company’s product or service, wouldn’t you want to know? That’s exactly what’s happening on the Internet right now.Out of 146 million adults looking for local businesses, an estimated 86 million, or 59 percent, start their search on the Internet. They go to Google, Yahoo!, MSN or one of hundreds of...
Internet and television critical to marketing success
November 1, 2007
In a world where Wikipedia defines everything, MySpace hosts everyone and YouTube videos are everywhere, glass companies must look beyond traditional print marketing techniques to effectively reach consumers.“Seventy-three percent of adults are online. And 59 percent say they start online when looking for local listings,” said Scott Orth, director of Internet marketing...
October 9, 2007
Glass companies lag behind consumers when it comes to online marketing and selling. Although most consumers say they start online when looking for local listings, the majority of glass companies still dedicate most of their marketing dollars to print media ...
October 2, 2007
Part two of three in the e-glass special series on marketing.A search for “glass shower door” on YouTube results in videos of professional glass shower enclosure installations and commercials for glass and hardware manufacturers. The widespread use of YouTube has some glass company executives working the site into their marketing strategies...
September 25, 2007
Part one of three in the e-glass special series on marketing.Design and decorating shows serve as strong marketing tools Glass companies are looking beyond the Yellow Pages to the abundance of home decorating and design television shows to market their products to the mass public....
Survey reveals similar trends in auto and architectural glazing
May 1, 2007
Few corporations are able to sustain competitiveness without investing in equipment and tools to help them achieve their goals, and glass companies are no different. National Glass Association members participating in the 2006 NGA Competitiveness Survey report that they invested a median 5 percent—average 14.7 percent—in capital equipment and median 2 percent—average 3.7 percent...
March 1, 2007
The “Glass” Yellow Pages heading generates more than 86 million references annually, according to a release from the Yellow Pages Association, Berkeley Heights, N.J. “Glass dealers have historically relied on print and Internet Yellow Pages to help generate business because of the medium’s high return on investment,” said Larry Small, YPA director of research, in the...
Basic strategies to attract online shoppers
March 1, 2007
Seventy percent of U.S. households use the Internet to shop locally for products and services, according to a 2005 study by The Kelsey Group, a Princeton, N.J., market-consulting firm that focuses on Yellow Pages, electronic directories, small-business advertising and search-engine marketing. This puts the Internet on par with newspapers and print Yellow Pages as an information resource for...
How to build referral business with word-of-mouth marketing
September 1, 2005
Word-of-mouth endorsements about your company are powerful. When a customer comes to you because of a recommendation, you have three distinct selling advantages:• Less selling time. Much of the selling has already been accomplished by your referral source. Trust and believability are key factors in making the first sale, and winning them takes time. These important factors become...
Companies are using radio and television advertising to generate new business
May 1, 2005
‘This is Woody Waters at Pensacola Glass Co. A broken windshield can be a shattering experience. Relax and leave the job to Pensacola Glass, a member of the Lynx family of auto glass experts. Our certified installers will not only do the job, they’ll do the Pensacola Glass 11-point quality check to make sure the job is done right. We’ll even give you a warranty that is...