Latest Articles in Auto Glass

  • Glass Magazine’s new interactive format allows you to listen in on live sales calls. Following are excerpts of outbound calls demonstrating effective questions to ask to identify customer needs and gather information for future sales opportunities. Example 1: Getting your foot in the door Example 2: Finding the right contact, part 1 Example 3: Finding the right contact, part...
  • A little motivation goes a long way
    Companies that under-perform with respect to sales or profitability have employees who are not focused on what it takes to succeed as a company,
  • Know when to hold `em; know when to fold `em
    This article is first in a series that will explore how to run a successful shop, and will touch on various aspects of managing a business including: when/how to expand, downsize, sell your business; decide on location, whether to rent or buy; when to add new products, services and people; when to diversify; and when to change name, logo and marketing materials.
  •  New customers might be the key to rapid growth, but customer retention is the key to sustaining that growth and the long-term success of your business. Nowhere is this more evident than in the extremely competitive windshield repair industry. How we treat our customers and respond to their needs often determines whether they do business with us in the future and refer us to others....
  •  How many times in your business career have you had to take an approach opposite to the one you thought was right to achieve your targeted outcome? What about in your personal life? Allow me to share an example. During a round of golf, I teed up the ball on a narrow par-four hole. There was a large pond on the right that ran the entire length of the fairway, and I thought I needed to aim...
  • On average, U.S. car owners replace their windshields 3.27 times over the life of their vehicle, according to the “2006/2007 Aftermarket Factbook” of the Automotive Aftermarket Industry Association, Bethesda, Md. My guess is the windshield replacement rate in Colorado is a bit higher. In the five years that I’ve lived here, I've replaced three windshields and two front door...
  • Simple guidelines for diversifying business
    In today’s competitive auto glass market, more shop owners are looking to add new products or services to re-invigorate company profits. Diversification is happening across the board, at small single-site businesses on up to full-scale multisite enterprises. Business owners are looking to increase sales and profitability, and leverage their existing know-how, resources and capacity for...
  • Using windshield repair to grow your replacement business
     Contrary to what some auto glass replacement business owners might think, windshield repair does not take away from replacement sales.  The opposite is true. Windshield repair can be a useful tool to introduce customers to your company, build brand awareness and create customer loyalty, all of which can bring in more business in the long term. In the short term, windshield repair can...

What's Hot

  • This commercial office space in Tulsa, Okla., features a 42-foot-long, custom, continuous art mural that spans 14 glass panels. 
    Great Glazing: Custom interior officeThis commercial office space in Tulsa, Okla., features a 42-foot-long, custom, continuous art mural that spans 14 glass panels suspended from the ceiling. Created by Tulsa artist May Yang, the mural is based on local Oklahoma themes, transitioning from rural landscape to the Tulsa skyline.   Great Glazing: Joliet Junior College Campus...
  • A look at the leading manufacturers and fabricators of metal products, broken down by sales volume, number of locations and product offering. 
    Building on the success of the Top Glass Fabricators rankings introduced last year, Glass Magazine is expanding its coverage to include the Top Metal Companies, featuring the leading manufacturers and fabricators of metal products in the United States and Canada. The Top Metal Companies include those that manufacture, fabricate and sell curtain wall, storefront and entrance, commercial interior...
  • Read about the winners
    In an effort to spotlight the people who make the Glass Magazine Award-winning products and projects possible, this year’s program included people-centric categories, for which the industry submitted their picks for best installer, production supervisor, project manager and sales rep.After narrowing down the nominations to three finalists in each category, the Glass Magazine editors asked the...