From the Fabricator: Celebrate the Win, Stay Focused on the Future
Last week the Glass Association of North America held its Annual Conference in Florida and quite a few interesting tidbits came out during the event. The highlight was the celebratory lap for the group of people that worked so hard on the ASHRAE Window to Wall Ratio issue. It was nice to rehash such a significant moment in our industry. However, along with the cheers was the major caution that “it’s never over” when it comes to attacks on our world; we can’t sit back on our laurels. We have to keep innovating, then pushing AND implementing said innovation. I believe we have great momentum, and we do have excellent products both available now and in the pipeline. Let’s keep going!
Also in the news from the conference:
- A presentation on the new LEED, known as LEEDv4, opened eyes. I think it has potential to be very difficult on our industry, especially on regional manufacturer categories. It’s not mandatory until mid 2015, but you better start understanding and learning it now. It does feature many “good” things for energy efficiency, but also has a comical and bizarre “Quality View” category that is just weak. Just when you think these guys get it, you see that they don’t.
- The Energy Day was very strong. Kudos to Mark Silverberg, Dr. Helen Sanders, Stanley Yee and the rest of the team that set it up. The speech by Dr. Mikkel Kragh of Dow Corning was mesmerizing. The ideas and information he presented were among the best I have seen.
- Lots of people were honored throughout the event. A memorial for Greg Carney was done with perfect tone; a great way to remember a great man. Jim Benney of NFRC made a heartfelt speech about Greg. Carol Land is retiring from the organization and was honored in front of the crowd. I, for one, will miss her. She has always been tremendous to me, and these events will never be the same without her influence. Other very well-deserving folks won awards as well, and I want to give public props to Valerie Block of DuPont for all she does for that organization and for our industry. She’s had, and I would assume will continue to have, an important role in how certain standards are set and explained.
- Got news that Tim McQuade of Northwestern Industries is hanging it up. This is another big departure to our industry. Tim helped build NWI into an absolute force in his 20 years as president there, and 39 years in the industry overall. I personally will miss Tim, as he was always willing to hear me out on whatever lame-brained adventure I was onto. Thank you Tim, and enjoy your retirement! Rick Nelson will take over there, and I am sure he already has my e-mail and phone numbers blocked!
- Also last week, the International Builders Show took place in Las Vegas. Every single report I got back said it was awesome and the best in years. That is very exciting. It means we surely have some positive approaches going. It also says that trade shows ARE a good and important way of doing business. Nice to see.
- Last this week, the Olympics. I always enjoy many aspects of the Winter Games, but I am really looking forward to the hockey. It usually never fails to bring great action and drama. I’m going with the Fins in a major upset.
The author is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.