From the Fabricator: The Young and the Restless
The last big event of the calendar year, Greenbuild, was recently held in Philadelphia, and like most shows this year, reactions were mixed. Most people I talked to said the first day was pretty rough, but there was some bounce back after that. However, the one item that been frustrating exhibitors is that the architects visiting this show continue to be non-decision makers. Younger designers and students are the dominant attendees, and it forces the exhibitors to hope that, in time, their investments will pay off.
How does this affect our industry as a whole? Shows like this are important venues to show off our product lines, technology and the industry overall. If we are not reaching the folks who make the end calls, it certainly is not a positive. But who knows? Maybe in a few years these young folks that we’ve wined and dined at these shows will come through for our world.
- At Greenbuild, an announcement was made that the USGBC and UL are now working together on some items. My reaction is one of dread. These two getting together is like King Kong and Godzilla teaming up. It’s going to be brutal. Good luck to anyone who ends up dealing with this combo.
- In my last blog I noted the Atlanta Braves are building a new stadium since their old one is all of 17 years old. Then came news that the Washington Nationals want a roof for their brand new stadium. I am sure they will get it, too, when all is said and done. No one fleeces the taxpayer better than pro sports teams.
- Next week I will unveil my glass and glazing industry MVP for 2014. There are tons of candidates when all is said and done, and this will not be an easy choice.
- The monthly Architectural Billings Index was slightly down but still positive. Given that it could’ve been affected by the government shutdown, that’s probably not a bad performance. Again, we will have to wait and see. But, given the performance of the ABI all year, next year should be very strong.
- For those of you on the retail side, dealing with reviews on the Internet is a challenge. Especially when a competitor/imposter is posting negative reviews to hurt your business. Well this story from last week is a table-turner and pretty wild. Unfortunately, this policy hampers the wrong party.
- Whenever I get Glass Magazine, the first thing I do is look at all the ads. I want to see what everyone is doing and how they are doing it. This past month, Cardinal Glass continued their roll of great ads, with a really strong and eye-catching piece on their new spacer offerings. Gotta give their ad and marketing team props, because they always deliver.
- Last this week… College Football is the best. Rivalry weekend is amazing and always delivers. And that Auburn-Alabama game and its finish take the cake. You will probably see nothing like that for the rest of your life. Now if only College Football had a true tournament like College Hoops it would be absolutely perfect.
VIDEO of the WEEK
YKK premiered its newest music video at Greenbuild. If you have not seen it.. you can now!
The author is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.