With the whole “Glass” debate happening thanks to Google, I've been taking a longer and harder look at where glass products are being used. One building area that uses glass extremely well is new and remodeled airports. I seriously think you could have your next trade conference inside Dulles Airport and just spend hours looking at all the glass—where it's used, as well as the multiple styles in play. Or you can go to Terminal B at Newark International, or the car rental center in Atlanta, among many others. Glass plays a massive role in this segment. Dulles, in particular, is truly impressive as it uses floor-to-ceiling glass and everything in between. Honestly, I think if you took the folks from the Patent and Trademark Office to Dulles (not far from their offices) and showed them the way that glass works, this whole effort would be done with.
On the whole Google note, feedback to my last post was excellent; thank you to all. But one specific shout out to reader Celia who brought the following comments to the table:
Interesting take on the Google glass issue; I didn't realize that it was such a hot item. What kind of effect do you think this would actually have on the glass industry if Google succeeded? Trademarking common words also came up recently in the news, regarding Candy Crush. The app creators have trademarked the word "Candy" in the European Union, although it was denied in the U.S. Also, Xavier Morales points out that "Apple," "Time," "Shell" and "Caterpillar" are trademarked common words. Apparently, sometimes, it's quite appropriate to "own" generic words.
On the issue of "effect" on the glass industry, I honestly am not sure. I don’t like our livelihood being owned by a company that seemingly owns so much already. But maybe this is much ado about nothing? On the second point, I did not realize—and it's pretty wild—that trademarking generic words is possible. All I know is every time I had to work with a trademark lawyer on anything it was painful and those were SPECIFIC materials and not generics!
Thank you Celia for the note and everyone else who commented both publicly and privately!
- Don’t forget this Wednesday is the Mid Atlantic Glass Expo. It should be an excellent show as always!
- An ugly Architectural Billings Index hit in March. This index baffles me. Sometimes I think it only exists to give me monthly fodder for my blog. The index in March was down below the break-even mark and it was attributed to possibly being affected by the horrible winter. Sorry; I don’t buy it. The bad winter is affecting work installing NOW, not 9-12 months from now or coming onto the books. Just a head scratcher for me…
- A major congrats to good friend Tom O’Malley who is starting his own venture called Clover Architectural Products. Tom is insanely talented and I know he will do great things with this new company. He’s assembled a strong team and he’s hitting the ground running. Good luck Tom, and don’t forget us common Midwestern folks after you make it big!
- A big acquisition hit last week when Cardinal bought Northeast Laminated. This one was accomplished far beneath my radar, that’s for sure, and it’s a great get by Cardinal.
- Last this week, have you noticed for no real particular reason gas prices are creeping up again? I think this is the year, sadly, that we break the $4 mark and stay there… It is amazing what the oil companies get away with.
The author is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.