Last week I covered some of the trends I see really taking off in the new year, so I was pretty pumped to see a report come out that backed one of my predictions. Navigant Research released a study that shows the Net Zero Building movement growing tremendously over the next 20 years, eventually becoming a trillion dollar market segment. That’s trillion, with a T. The good news continued with the expectation that the main areas of growth will be from the glass and glazing segment. As I noted last week, this sort of building is growing because it’s a smart process that produces real results and it’s exciting that as an industry we have great options to be heavily invested in it.
- Twitter can sometimes drive people crazy, especially with some of the insane negativity that can appear there, but I continue to try and find the good in it. Example was Friday during the riots in Washington, D.C., someone posted that there was tons of broken glass and windows all over the area. I replied to that tweet with “Oh to be a glass shop in Washington DC right now…,” and lo and behold a few hours later I see a tweet from Mike Albert showing his company (S. Albert Glass) out on the job, in DC, in the damaged area. Cool stuff and nice to see our industry in action. This is the second riot that I have watched a company I am familiar with jump into action. My pals at Binswanger in Charlotte responded to the riots in that area last summer.
- Review of the December edition of Glass Magazine. Bethany Stough’s excellent cover story on installation was strong, especially given the severe labor pressure our industry faces. I am sure I am not the only one who walked away from this with an advanced understanding of the options available to the glazing community. And that story really made me understand even better why the installation equipment folks at GlassBuild were swamped.
- Also in this issue, Joe Schiavone of CRL had a great Glazier Bulletin like always. Love his work. I am also a huge fan of Mike Burk of GED via IGMA, who had a story on safety and smarts on the fab floor. Plus the recap of the incredible 2016 GlassBuild America just got me pumped for the future. All in all, from front to back, a great issue and must read.
- The ad of the month goes to Wood’s Powr-Grip for the family approach, featuring Dustin Anderson of Anderson Glass of Waco, Texas and his beautiful family. The message of “bringing you home safe” is something that may be simple, but needs to be reminded daily. Good work there!
A couple non-industry reviews:
- I recently read “Losing Isn’t Everything” by Curt Menefee. This was an excellent and easy read about the people on the other side of some of sports' most famous plays, and how they dealt with the disappointments of being in the spotlight and known for losing. Some handled it better than others, but all of the stories were very interesting and some actually inspirational.
- I watched “The Founder,” which was the story of Ray Kroc, the man best known as the builder of the McDonalds behemoth. It’s an intriguing story in that Kroc is not your typical business hero. And that’s probably why it’s taken so many years to get a movie about him. He was not the brains behind really any of the advancements of the company, but was smart enough to listen and learn from those who had the ideas. From a business standpoint, it’s a great watch, and from an entertainment side good as well since he’s not what you would expect as the guy behind such a happy brand.
Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications.E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.