2017 is off and running, and aside from a rocky weather start in many parts of North America, it’s been pretty quiet overall. With that in mind it’s time to take a look at my fearless predictions for the coming year with regards to trends in our industry. Here goes…
More Unitized. The growth of the unitized curtain wall process will be significant. This has been a growing segment over the last few years and in 2017 it will take another step forward. And this is a trend that is not going to burn out thanks to significant labor shortages in the field. In addition, more and more unitized systems are performing at incredible levels energy wise, making them extra attractive to building owners and designers.
Net Zero. Even with the political winds shifting in the United States, the desire and charge to still build with energy efficiency and sustainability is very strong. Building to a Net Zero performance is actually accomplishing more than if you went through some “green” rating system, and more and more people are realizing that.
Security. Again. As I noted last week, this was on my list for 2016 and I am putting it back on for 2017. It’s unfortunate that as a world we have to think this way, but it’s reality. I am seeing more security product options available hitting different application needs, and that too makes this an area to follow.
Deals and Acquisitions. Considering that at least two major deals that I expected to hit at the end of 2016 haven’t happened yet, this could be an easy prediction for me when they hit this year. But even aside from that, there are still a lot of people looking to buy and sell right now as well as companies looking to diversify through acquisition. All of that makes it ripe for a big deal year.
New Social Push. A fun one to end it. At this point mostly everyone is familiar with the basic social outlets like Facebook and Twitter. Some people love them and some not. (Example: I loved following Matt Hale of Global Glass on Facebook as he flew to and worked around China this week.) However, the freshest outlets going right now are podcasts, Periscope and Facebook live. These take communication to the next level. As I noted a few weeks ago, John Wheaton has done a great job pushing his Periscope approach, and kudos to the folks at GCI Consultants who launched a podcast program. I have always harped on communication, and these new outlets are just another way to educate, inform and promote.
So there you go… It’s shaping up to be a great year overall and I am looking forward to everything that happens in our industry and covering it here!
We had three big industry personnel moves to start the year, featuring three of the most talented people in our world.
- First, Dr. Helen Sanders joined Technoform. I have written about Helen a lot over the years. She’s been a brilliant representative of our industry at the code and trade level, and a massive credit to the dynamic glass segment. She’ll continue to do great things at Technoform. I need to note that even with Helen leaving Sage, they are still in fantastic shape talent wise and I am confident they will continue to be an industry leader and supporter.
- Next was my pal Scott Goodman joining Aldora. Scott is a relentless sales professional and my respect for him is deep. He’s a great hire and he will be a force to be reckoned with in his territory.
- Last, a major coup for the folks at Guardian with the tremendous addition of Darijo Babic. Anyone who knows Darijo likes him and absolutely respects his skill and passion for his work. He represents our industry very well at the architectural level and will do fantastic things for Guardian in that regard.
Congratulations to all three of you and to your new companies for bringing you on.
- Obviously, later this week in the United States, we will start a new adventure. I will be most curious on what happens with the healthcare system. Right now that may be the most frustrating thing going. But we’ll see how that and all else goes as we begin with a new administration.
- Last this week, I am pushing off the Glass Magazine review to next post. I know my audience, and if I start flying past 700+ words, I’ll lose you…. So we’ll hit that and much more next time!
Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications.E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.