Since a major majority of the industry will be there in one form or fashion, I am dedicating this entire post to GlassBuild America. Obviously I am heavily involved with the show. Those of you who go, know I’m running around the floor, camera in hand, wearing a bright yellow vest looking like I just left an earlier post of parking cars or landing planes. So, first and foremost, if you are a reader of this blog, please feel free to stop me to say hi. I’d love to meet you!
As for the show itself, this year is lining up to be off-the-charts on several levels. Do yourself a favor and download the GlassBuild Amercia app to guide you through the event. That and all of the things I will cover below can be found by clicking here.
- Major first key of this show for me? There will be more than 400 exhibitors from all over the world. If you are not looking to improve yourself or your business by adding or upgrading products and services, you’re missing out. As I have been planning my route around the show I am blown away at the amount of diverse options on display.
- Next is the education. Between the forums and the incredible Express Learning, there is plenty to get your arms around. On the Express Learning side, the schedule was slimmed down a bit so attendees can have time to walk the floor and network and still make sure they are catching plenty of free educational sessions. One session that I find fascinating is the “Cyber Security on the Plant Floor." We are in a new world and with all the automation I keep harping on here comes the opportunity for bad guys to disrupt. This will be neat to hear about.
- Wait until you see the new MyGlassClass.com! It will revolutionize training as we know it and the re-launch of this program makes its debut at the show. I was lucky enough to see a sneak preview and this program is absolutely off-the-charts awesome. The program features some seriously important collaboration with heavy hitters out there too, so the training you get will have a longer range effect than you may realize. Sorry for being cryptic overall. I don’t want to blow the surprise of the launch. The official kick off is at Noon on Thursday, Oct. 20. If you care at all about training and growth (and you should), you will want to be at Booth #314 for this and learn more about it throughout the event.
- Networking. This is my favorite aspect of the show and one that is truly the key of the event. Pre-registration was up 27 percent over last year as of two weeks ago. So between that and so many exhibitors on the floor, there will be no lack of opportunity to meet with people, renew and expand relationships and grow your personal and company brand. Even those companies that DON’T exhibit are still sending multiple people to the show to work/walk it. Why? Because they hit the floor and they network as they know so many in the industry ARE THERE. And while they may miss out on the potential business gain by having an exhibit, they are still making sure they are involved. So at the end of the day, everyone that has an impact on the industry, or wants to have an impact on the industry, is there… in one way or another. AND THAT'S what makes this show so important and so good.
So there you go, my passion pitch and preview of the week ahead. It really should be a great one. Next week I’ll recap it with my standard of best exhibits seen, those folks who I was fortunate enough to run into, those I missed and much, much more. I hope to see you there!
Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications.E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.