In addition to the coverage of Greenbuild that Katy Devlin and the team from Glass Magazine provided, I offer you my own special take. Overall the show continues to generate tremendous buzz and is still pretty much dominated by a much younger crowd than AIA. After a slow start, with what most people I talked to said was the worst first day of any show, ever, the rest of the time did improve enough for many folks to consider it a winner. So while the whole “green” push may be mellowing some and finding a fair and rightful place in our world (far from the over the top greenwashing from the early days) there’s no doubt that segment still has sizzle.
As is my tradition … seen and heard from the trade show floor …
-- The style of the show was copycat … several exhibitors copied the incredibly cool vest style created by Rob Struble at PPG. Even the folks at PPG noticed it. It was everywhere. Anyway I think Rob being the trendsetter he is, now has a knack for fashion, wonder how long before Ralph Lauren comes after him to design the 2011 line?
Sage, fresh off their incredible news was swamped each and every time I walked by … I am very happy for them that’s for sure …. It was wild to see Traco incorporated in the Kawneer booth, I had to do a double take … Dlubak and Pilkington were across the aisle from each other with Doralco, Berkowitz, and Edgetech all around the corner, so that was actually one part of the show floor that had some flow. It was good to see all of those guys … yes even Bob Price. Viracon was as busy as normal … I joked with them that they should just retire the booth and set up a white sheet with their logo on it because people were coming to see the folks working and not the stuff behind them … I guess the Starship Enterprise has been put out of service as OldcastleBE again went with the wide open “White Album/Siegfried & Roy” look.
OK now onto non Greenbuild stuff…
-- The ABI went down, which was disappointing but not all that unexpected. New project inquiries were still in decent shape, but the bugaboo is the financing, and quite frankly until some loosening there happens, I think this report will continue to be about the same monthly.
-- Hey, interesting offer from NFRC as they are pushing a special introductory rate to join. Basically ½ price for year one … which is interesting to me on a bunch of levels- with times so tough, it’s a shame that existing members aren’t getting a break and really comical the membership push has come to this. And by the way, your vote wasn’t worth anything at full price- it surely won’t be listened to at half price either.
-- Congrats to Tracy and Ellen Rogers on the birth of their son Rylan George. Cool name that is. Considering how well the mom writes and how great the dad speaks, that kid is going to be a heck of media threat when he grows up!
-- Finally this week … those of you who know me know that my favorite holiday is Thanksgiving. Always has been and despite what seemingly always happens to me lately around this holiday, always will be. It’s the perfect mix of family, food and football and a time to cherish for sure. So from me and my family to you and yours- Happy Thanksgiving!!
Read on for the links and Video of the week.
Max Perilstein is chief marketing officer for Vitro America, Memphis. Write him at email@example.com.