With this being my last “scheduled” blog of the year, it’s a great opportunity to look back at 2014 and review our world. The big take away for me is that this is the year the industry came back. While not everyone is swamped, I would say most are experiencing their best performances in a quite a while. That is truly a relief, as I know there were some people riding this storm out wondering if it would ever come to an end. I sincerely believe the positive momentum will continue into 2015.
2014 was the year that most trade shows came roaring back. GlassBuild America was very strong as were several other trade conferences. It was good to see the momentum and numbers returning, as those of us who always supported knew that these were “must attend” events no matter what. Participating in these events will be even more crucial in 2015, because we have a glass and transportation situation on our hands, so knowing the answers that only a show or a conference can provide will be extremely important.
Also, there are a couple of other highlights from this year I want to quickly touch on. We had the always-incredible Dr. Tom Culp leading the industry to a victory in the code arena. And our industry got a major boost with Nicole Harris taking the reins at the National Glass Association; her effect will surely be felt in 2015 and beyond. It's with people like that on our side that truly keeps me optimistic.
As for the year itself, I think the most surprising story, and most under reported, is pretty recent: the crazy drop in oil prices, sending gasoline prices in the United States to levels that I don’t believe anyone ever thought would happen again. While I am stunned seeing gas prices in the mid- to low-$2.00 range in some places, I can’t help but think this is temporary. But, regardless, that is a pretty major hole busted in the oil bubble that looked impenetrable forever.
Overall, I am feeling bullish about 2015. Yes there’s the glass and transport issues I have been nagging everyone on, but I think the smart end of this industry will make it work, and in the end I see things going well in the next year. Bring it on!
- Congrats to my old friend Kirk Johnson who has taken on a new role as vice president of business development at Glasswerks. He will do a great job with them without a doubt.
- Pretty interesting in depth story on the energy efficiency adventures at the Freedom Tower. It was supposed to be the “greenest” building in the United States. It's not happening... Nothing to do with the glass, but actually the fuel cells and the effect from Super Storm Sandy. Great inside story to read.
- My ad of the month in Glass Magazine goes to the gang from Safti First. I absolutely loved the two-page holiday spread and seeing the faces to go with all of the names. And fun for me to see some faces I had not seen in years. Good to see old friends Tom Olson and Joe Marini in there, among others. This was an excellent layout and execution--overall really well done.
- OK, so that’s all for me for 2014. So, please allow me to wish all of you a happy holiday season and a healthy and profitable new year! Thank you for allowing me into your world each and every week; I truly appreciate it! See you in 2015!
The author is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.