Apple simplifying Fifth Ave. glass cube with larger, seamless lites

August 9, 2011

This week, Apple posted a new sign at the construction site of its iconic Fifth Avenue store entrance, revealing that the new $6.7 million glass cube being built there will be simpler and more efficient, using "larger, seamless pieces of glass," according to an Aug. 9 AppleInsider report.

The sign reads: "We're simplifying the Fifth Avenue Cube. By using larger, seamless pieces of glass, we're using just 15 panes instead of 90."

In June, work began to completely remove the glass cube entrance, and to then reinstall it.

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