Apple's first D.C. store facing repeated opposition

AppleInsider
December 30, 2008
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The wait for Apple's first retail store in the nation's capital will reportedly drag on, as local preservationists have been unable to see eye-to-eye with the Mac maker on a design for the new shop.

Concern that Apple's design may be too radical for the surrounding neighborhood appears to be the primary issue. [The] most recent proposal calls for a glass first story "with a solid-stone upper facade punctuated by a large window shaped like Apple’s logo."

"The board felt that the design turned the building into a billboard," said Tom Luebke, a spokesman for the Old Georgetown Board tasked with approving new building designs for the historic district.

Apple's first design proposal in September of 2007 included an a glass lower story and a second floor that featured punched windows. When that design was rejected, it returned this summer with an all-glass proposal, which was similarly shot down, according to a Dec. 30 AppleInsider report.
 

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