DFI Announces Syndi Sim as Director of Marketing

Glass Magazine
December 5, 2013

Diamon-Fusion International Inc. announced Syndi Sim has joined the team as director of marketing, according to a Dec. 5 company release. Sim brings more than 15 years strategic marketing, client acquisition and business development experience to DFI. In her role, Sim will be responsible for developing and executing worldwide marketing strategies to continue building the DFI brand as the world's premium protective coating supplier for architectural and transportation surfaces.

"We are pleased to bring Syndi on board as our new director of marketing," said Russell Slaybaugh, general manager and vice president of DFI, in the release. "Syndi's energy, knowledge and attitude will be a catalyst for DFI to achieve the increased brand awareness with both consumers and business prospects, stronger relationships with our customers and industry influencers, and increased international outreach we are targeting to grow our business and meet our strategic goals."

Previously, Sim served as the director of marketing for several companies, including Lexipol, a risk management company, Penco Engineering, a civil engineering company, and New Century Financial, a mortgage lender.