DFI expands distribution to South America

Glass Magazine
June 2, 2011
COMMERCIAL, RETAIL, FABRICATION : BUSINESS

Diamon-Fusion International, Inc., Irvine, Calif., announced today, June 2, the signing of a new distribution agreement with Sur Extremo S.A., the Buenos Aires-based shower door manufacturer. This new agreement provides Sur Extremo a surface protective coating for its well-established brand, Shawer, along with an added capability to offer all of DFI's aftermarket products, including the new D-I-Y Clear-Fusion V Kits, among many other eco-friendly products DFI has recently launched.

"This new distribution partnership in Argentina with Sur Extremo and its leading brand Shawer is in line with our current strategy of expansion into emerging markets," said  Guillermo Seta, corporate vice president and executive director of DFI, in a release. "This agreement also offers a solid platform to introduce our entire product line through a much larger distribution network in Latin America, and through mainstream consumer-base."

The agreement enables DFI to distribute its Diamon-Fusion nancoating and other aftermarket products in Argentina, Chile and Uruguay.