FeneTech to double sales in a tough economy

September 14, 2009
COMMERCIAL, FABRICATION

Ohio-based FeneTech Inc., producer of the FeneVision ERP software solution, reports a significant increase in sales and market share, according to a Sept. 14 release.

"Not only because of our new international markets we are able to achieve such a growth, but we have also been very successful in acquiring new customers here in North America, especially in the glass processing sector," said Horst Mertes, director of global sales, in the release. "From my opinion, these companies are investing during the slower economy to gear up for the future in order to become more efficient and save on expensive labor costs with software automation."

The European marketplace, especially France, has been great for FeneTech, Horst added. "The FeneVision ERP solution has been readily accepted by the market and many companies have been searching a long time for alternatives. With FeneVision ERP they have found that solution. Our next step and focus in Europe, besides the U.K. and other countries, will be the German, Austrian and Swiss marketplace. Through our close cooperation with Austria-based SoftSolution as a FeneVision Solution Partner, we can offer the same level of integration and support we offer here in North America."

Ron Crowl, president, said in the release: ”In good economic times, businesses can easily overlook inefficiencies; however, in downturns these inefficiencies become very apparent.  ... When this current economic downturn began FeneTech made a bold statement that we would simply refuse to participate in this cycle. During this time, we established relationships with new technology partners and increased research and development spending, which created new products for our existing client base and opened the door to new clients as well."

In addition, the company restructured its sales force to allow penetration into international markets. The strategy of diversifying products and services, as well as the geographical territories, has led to significant growth. The company's year-to-date sales have more than doubled from last year, according to the release.