Petersen Aluminum Hires Director of Communications
Petersen Aluminum has named Rob Heselbarth as director of communications. Heselbarth will be responsible for overall marketing communications including public and media relations, promotional material, social media, website content, and print and online advertising.
Heselbarth has significant experience in the construction industry in both the residential and commercial markets. He most recently was editorial director at Cygnus Business Media where he oversaw Qualified Remodeler and Residential Design + Build magazines and their online properties covering home design, construction and remodeling. Prior to this, he was with the Refrigeration Service Engineers Society’s RSES Journal and Reed Business Information’s Contractor magazine covering the commercial, industrial and residential plumbing and mechanical industries.
Petersen Aluminum CEO Mike Petersen said, "Our marketing program has reached the point where we need an individual whose sole responsibility is to manage and direct our communication efforts, and we’re glad to have Rob join our team."
Petersen Aluminum's longtime media relations facilitator Larry McLane will continue to work with the company writing case studies and communicating with industry editors.