View CEO Addresses Challenges, Opportunities for Dynamic Glass
The dynamic glass market sits on the precipice of major growth, with a ready market and proven technology. However, demand for the advanced glass product remains low, View Inc. CEO Rao Mulpuri explained during a Dec. 11 Forbes profile. The market for dynamic glass worldwide reached only $88 million this year, according to the article.
“The slow rate of change has less to do with the magnitude of the need—which is immense—or the willingness of people to adopt new technologies, but rather the availability of technologies on an industrial scale,” Mulpuri said in the article. “Our process is disruptive in its effect, but it is not channel disruptive,” Mulpuri says. “We leverage existing building blocks and existing building management systems. View is where Silicon Valley technology meets world-class glass manufacturing.”