Virtual factory and new showroom a hit with Glaston customers

The recent Vitrum show, Oct. 28-31, in Milan, proved to be a great success for Glaston despite difficult times in the glass processing industry, according to a Nov. 11 release. Glaston’s new approach to presenting its technology and solutions, Virtual Factory, was well received by the visitors. In addition, a new customer showroom that shows all the technology in action was inaugurated during the show.

Visitors attending the exhibition were impressed by Glaston’s virtual factory system on the booth. The virtual factory, a unique high-tech graphics presentation, links all the equipment needed in modern glass production--from architectural glass to solar panels--plus all the software to integrate factory automation.

Show attendees also were offered a chance to experience the real glass manufacturing at the company’s nearby Bregnano facility. This innovative combination of display and demonstration turned out to be a real success with visitors. More than 700 people visited the Glaston showroom during the four-day event, while the fair stand was always full of customers. “The showroom turned out to be an excellent initiative and customers have appreciated it far beyond our most optimistic expectations,” said Henrik Reims, SVP, sales and marketing, Glaston, in the release. “With the new showroom we can offer a professional working environment where customers can always come and see our latest technologies in operation. As the old saying goes, 'seeing is believing,' and our customers were excited to get first-hand experience from our machines, software and services.”

Dedicated personnel including technicians and sales staff were available to support customers visiting the showroom and to assist with machinery demonstrations and queries. “This investment demonstrates our long-term commitment to customer service and support,” said Topi Saarenhovi, SVP, machines, in the release. “These days customers are very eager to learn how to make most out the machinery and with the showroom we are able to demonstrate different automation solutions and our one-stop-partner concept.”

The new Glaston showroom housed a permanent display of the latest Bavelloni machinery. This currently includes PowerEdge, NRG 330 and NRG 250 working centers, Lamy and REV cutting technologies, Gemy V14, Max 80. Also, in the showroom Glaston had on display safety glass end products of Tamglass and Uniglass, A+W software demos as well as the offering of Tools and Services.