NFRC Releases Energy Performance Rating Video for Consumers
December 18, 2013
The National Fenestration Rating Council has created a whiteboard video to help the public understand the value of its certification label, according to a Dec. 17 NFRC release.
“We’ve taken a complex topic and made it easy for anyone to grasp in under two minutes,” said Tom Herron, NFRC’s senior manager, communications and marketing. “Consumers want to know what’s in it for them, and we answer that question without getting technical.”
NFRC plans to use the whiteboard to increase public awareness of how its ratings programs help people choose the windows, doors, and skylights that will make their homes more comfortable and more energy efficient, according to the release.