After starting the new year with lists, trends and reviews, I had a bunch of other items piling up. It's time to do some catching up with a handful of different industry-related takes.
The National AIA show is changing its name. It will now be known as the AIA Conference on Architecture, and it’s a part of a bigger rebrand. The questions are: will it actually make the show better for the exhibitors? And, will it help the AIA recover from the continuing membership angst over the infamous press release after the U.S. Presidential election? (Read more about the backlash.)My initial answers are "no" and "no". This show will always be about architects getting their educational credit. Between a lack of time and desire, a legitimate visit to the floor is often just not in their plans. Plus, as long as the AIA has a floor with companies desperate to get a visit from a real live breathing architect, there will never be meaningful change in the schedules to even give folks a better chance.
As for the “revolt,” it surely seems to be real, as there’s still a massive dialogue featuring people that are talking about not renewing their membership and using this issue to point to other deficiencies inside the organization. We’ll see in April in Orlando (a traditionally awful tradeshow town anyway) if anything really has changed other than the name.
Thanks to the folks at Azon who tweeted out a link to the Top 10 countries (not including the United States) for LEED usage.
It was a stunner for me to see that the No. 1 on the list wasn’t my awesome friends in Canada, but China. Yes, China is now at the top thanks to obviously some massive projects. They had 1,600 fewer buildings, but still produced more square meters of LEED than Canada. Don’t worry, my friends in the North, you are always No. 1 on my lists.
GlassBuild America formally announced dates for the 2017 event in Atlanta. Be there Sept. 12-14! As always, I believe it will be a fantastic show. (I’m obviously biased. I work it; I love it). But, I was very pumped to see that the GANA Fall Conference will be held during/at the show as well. That is huge. As an industry guy, the tough thing is the expense of travel to all of the events I want/need to attend. I know I am not alone. By simple collaboration, this sort of move helps so many be more efficient and more active in our industry. Great move, and it adds another angle to an already exciting process!
I saw that the NFRC released their new board member list. I laughed a bit, thinking back to the days when my life was consumed with trying to affect change by getting fresh blood in those spots. (My candidate Cliff Monroe would’ve been the best board member ever, that’s for sure). This “new” board looks exactly like the boards and power players from 2006. My only hope is with board members like Paul Bush and Kerry Haglund, excellent people who I know will at least listen to other views.
There’s been a lot of chatter in the construction world on usage of Virtual Reality (VR) and Augmented Reality (AR) in the building and design process, and in the sales funnel. I did a lot of research into AR, and I really like the potential from a sales and marketing standpoint. Pricing is still high, and you have to have a solid sales staff. But my goodness it could be a game changer if used effectively.
Last this week, the Super Bowl is now lined up. My condolences to my pal Mike Synon of HHH, who is also an owner of the Green Bay Packers. Tough one. This should be a very good game. As always, I am really looking forward to the commercials to see what 5 million dollars for a 30 second ad gets you these days in the way of creativity and memorable moments. I’ll give you my favorites on next week's post. Also next week, preview of BEC, a great video from Guardian, potential good news for fellow road warriors and more!
Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications.E-mail him at MaxP@SoleSourceConsultants.com.
The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.