From the Fabricator: GlassBuild America Week

Before I start, my thoughts and prayers are out to everyone on the East Coast with the impending hurricane. Very scary times and here’s hoping for the best.


We are finally here. GlassBuild America. One year ago, we gathered in Atlanta and the hopes and expectations were very high. But unfortunately, a hurricane timed itself just “right” and changed plans for so many who planned to attend. Now this year, we should see a very strong and excited crowd with the combo of people who missed the event last year and an overall positive energy in the industry right now.

On the floor and in the surroundings here at the convention center, there is a ton to see and do. It is exciting to see that not only can you walk the aisles and see the best exhibitors in the world, but you have education all over the place including Express Learning and Action Demos. Plus, many exhibitors are planning in-booth experiences. Folks like IGE have a ton going on with their machinery and various demos, and Diamon-Fusion has gone as far as having a specific meeting room set aside for a presentation on Sept. 13, upstairs in the hall. In addition, there are numerous companies having sales meetings, lunches, hospitality events etc. in combination with the show. It truly is ground zero for everything happening in our world right now, and it’s quite exciting.

Initial impressions on a floor in progress. I am always amazed how this show gets built up from nothing. So many people work so hard to make it shine when the doors open. Plus, it’s very hot out here, so these are not the most fun working conditions. Walking around it’s good to see the equipment side of the hall on display. You name the equipment player and they are here. It’s incredible. And this show is not the big equipment one, usually the Atlanta version is. No matter what your role in this industry is, there is equipment here to support and advance your efforts!

I am also excited for Fall Conference being integrated into GlassBuild. I know for some of those folks it makes for a longer week, but I think this format is worth a shot. And quite frankly, there are advantages to getting things done in one fell swoop vs. having individual events.

Also, I must give props to the many exhibitors who really put their best out with their social media game. This year by far has been the best with exhibitors utilizing the social medium fully to promote what they have going on. I have to give big credit to the team at FlexScreen. They had an amazing series using video snippets and their entire sales team helped push it. Very well done! (Note: If you are coming to the show, I will be presenting on social media twice at Express Learning.)

As I always do after a show, in my next post, I’ll be noting who I was lucky enough to visit with and also some of my own personal takeaways from the show. Note that I won’t be in my traffic director vest this year. It’s been retired for now, but I still hope you’ll look for me and stop me to say hi!

Read on for links and video of the week…

Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications.E-mail him at

The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.


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