From the Fabricator: Going Big Time on National TV

Our industry had a great showing in the TV spotlight recently. Treehouse Masters, the No. 1 show on the Animal Planet network and one of the most popular Friday night shows on TV, had an episode featuring a treehouse for Pittsburgh Steelers wide receiver Antonio Brown, which showed off glass and metal in an incredible way. The treehouses built on this show are not your typical wooden piece that you may remember as a kid. No, these structures are incredible, nicer than most of the homes we live in. Brown’s treehouse features an awesome two-story window wall with framing from YKK AP, dynamic glass from Pleotint and insulating glass from Thompson IG. Modern Wall Systems installed the glass. To me, the best parts of the episode were the constant compliments about the way the glazing looked and the camera shots reinforcing it. It was beautiful. Major congratulations to all parties involved! As I noted last week, when I saw Tom Donovan of Suntuitive at GlassBuild America, he was all smiles. And he should be, as should the others from our industry who were involved with this. We showed a major audience that our products are difference makers and that they can shine in prime time! If you are interested in watching the episode, click here and go to episode 4.


  • A couple of leftover notes from GlassBuild America. I forgot to promote and note the great book that sold like crazy at the show: “An Owners Guide to Exit & Succession Planning.” This book features in-depth advice on the business exit process and management succession. It’s really an awesome read whether you are ready to sell your business or not. You can order it here.

  • Also one comment/question that came up during the Glazing Executives Forum was about driverless trucks. Obviously, transportation and logistics are a big issue and that was a major story during the session. This week when I saw this story on some wild new autonomous trucks, I had to share it on here. I still don’t see it being a major mover for us in the industry any time soon, but you never know.

  • Good positive news from the latest Architectural Billings Index with a 54.2 rating (remember over 50 is the positive territory), so a nice bounce back after last month barely got over the 50 mark. The analysts pointed to the South and multifamily building as bolstering the score. The ABI trend is certainly our friend these days. Not as friendly is the Dodge Momentum Index. That had a negative showing last time out, but I am waiting to see if it gets adjusted up with the next report. 

  • Have you been following the story of the Millennium Tower? I mentioned it here a while back and it popped back in the news last week with a cracked window issue. This is surely a job we all should be watching to see what is happening and how the issues (building is evidently sinking) will be addressed.

  • Long time readers of this blog know I love lists and rankings, so when the latest poll of the 50 Best Places to Live in America was released, I was all over it. Here are the top 10.

10. Woodbury, Minnesota

9. Sammamish, Washington (I initially thought this was the home of TGP, but I guess not. I would live at the TGP HQ though it is stunning!)

8. Highlands Ranch, Colorado

7. Dublin, California

6. Franklin, Tennessee

5. Cary, North Carolina

4. Ellicott City, Maryland

3. Carmel, Indiana

2. Ashburn, Virginia

1. Frisco, Texas

Do any of my readers live in these cities? If so, congrats! The top 50 can be found here: good list overall!

  • Last this week, no post from me next week. I will return to this space the week of Oct. 7. Of course, if news breaks, I’ll post and also tweet it out.

Read on for links and video of the week…

Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications.E-mail him at

The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.


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