From the Fabricator: It's Back

For those of you who have been following this blog since its start way back in 2005, you know that one of my favorite subjects of the early years was the National Fenestration Rating Council. I spent tons of time and thousands of words on that organization and its movement, and through my writing picked up fans and detractors along the way. It truly was a time where we had massive engagement from our industry with regards to the way our products were being received and being reviewed in the marketplace. Especially considering the Council’s lack of knowledge of commercial vs. residential.

As the years went by, things calmed, movements settled, and the need to be a watchdog went away somewhat. NFRC is still out there and can still be very disruptive, but it’s not anywhere near what it was… or is it? I had to laugh when I saw a blurb online about the latest members elected to the NFRC board. I clicked the link and cracked up when I saw so many of the same exact people from 10 years ago, still in the same positions of power there, meaning the same approaches and most likely the same lack of understanding of the commercial glazing world. Now there’s at least one person on that board I have a ton of respect for, and she knows who she is, but when I saw some of the others listed, especially those who went after our industry with such rancor and disrespect, it really hit me. The more things change, the more they stay the same. Anyway, I hope the calmness will be here to stay but you never know, and we always have to be prepared for any instance coming our way.

Elsewhere…

  • I know for many people Facebook is something not to utilize anymore, but I will say if you are in the shower door world, being a part of the Shower Door Installers and Manufacturers group (search for it) is awesome. Incredible pictures and stories there. Major props to Chris Phillips of Showcase Shower Door Co. for starting it, and to all of the folks posting on it—great job!
  • Heads up marketing friends; last year we had GPDR compliance go into effect for e-mail and communication to Europe. Now we have a new wrinkle from California with the California Consumer Privacy Act. This goes into effect Jan. 1, 2020, and from all that I am reading will have a serious effect on how you market in the golden state. Here’s a quick link with some details. 
  • Congrats to my friend Tim Finley on starting his own business, T.Fin Building Solutions. He is now a full scale, high-end manufacturers rep with an absolute powerhouse of lines under his roof. Very happy for you Tim, and you will do great with this business!
  • April 17 I will get to do another first for me: a visit to the Mid-Atlantic Glass Expo. I have never gotten to attend this legendary event and hopefully I’ll even get to see people like the great Michael Albert of S. Albert Glass—one of the best people in our world. More info on this event can be found here
  • For folks in Canada and the eastern U.S.: the next edition of TopGlass in suburban Toronto is also coming up on April 17. Very good educational event and trade show. Among presentations there will be strong presentations on contractor certification and the adventures of anisotropy.
  • Last this week: full disclosure, GlassBuild America is a client of mine, and has been for years. This year I am taking on a larger role in promoting the show, so be prepared, there will be more mentions here than normal. But, also please consider coming to the show and share that message around. What is being planned for this year is very exciting on so many levels. I truly believe we will have an event to cherish because of the education, innovation, and networking along with incredible displays by the best companies in the world who will be exhibiting. This is the heads up to get ready; there is more to come! 

Read on for links and video of the week...

Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications.

E-mail him at MaxP@SoleSourceConsultants.com. The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.

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