From the Fabricator: It's Time!

The week is finally here… it is GlassBuild America time. I am already on site in Atlanta and I absolutely love seeing a blank floor transform into an amazing tradeshow in such a short period of time. I really admire the people that come in from all over the world and work incredibly hard to show off their products and services for three days. Most people will only see them for those show days but I get to see them out here setting up, sweating and hustling and making sure their exhibit is just perfect, and that really impresses me. The care and dedication to the cause here is really special.

In addition I was quickly in awe upon my arrival. In my first five minutes on the floor I saw jaw dropping pieces of large glass at Carvart and at HHH Tempering. That led the way followed by impressive footprints and layouts all over the floor. Pretty much every booth from the 10 by 10 all the way up to the monsters are really showing creativity. Awesome!

Overall, I am so excited for everyone to finally get here. I have been living and breathing GlassBuild for six months now. I’ve driven my family and non-glass friends crazy because every movement of the earth for me was connected to GlassBuild somehow. I love this event because it is my chance to grow and learn, but it is also it is the main industry show and it’s the place where everyone in our world can advance themselves and their businesses in such a short period of time. I just love it.

Other notes:

  • If you are not coming to GlassBuild—additional note on that below—you can follow all the action through the GlassBuild social media channels. On these channels they’ll be plenty of info including some live streams of different events.

First the searchable hashtag is #GlassBuild and here’s where to find us:

In addition, you’ll be getting a “GlassBuild Daily” e-mail each morning with recaps and previews.

  • On Wednesday this week I am getting to tour the spectacular Mercedes Benz Stadium. I am so pumped to see that beauty inside and out and also get insight from the incredible folks who supplied glass and glazing to it—Oldcastle BuildingEnvelope, C.R. Laurence, and Clover Architectural Products. Tom O’Malley of Clover is a great friend of mine and I am so pumped that he can show off Clover’s fabulous work inside this stadium.
  • I also am looking forward to the education and demos. One of the fun ones will be the Live Edify Studios Podcast featuring Steven Rainville of epic architectural firm Olson Kundig and the worldwide respected building scientist Stephen Selkowitz. The Edify guys Brad Walker and Brad Glauser are brilliant interviewers and I expect this session to provide tons of news and insight. Want to know what is truly “next” in our industry? I believe you’ll find out during this session.
  • Make sure you download the app, and if you are here take part in the “Step Challenge” to win great prizes. But even if you don’t participate in the challenge, downloading the app is a must.
  • Plus, the Knowledge Bar is back this year—each day experts will be stationed in the association booth—wait ‘til you see this area!—to get your code, technical and marketing questions answered. Check the schedule for exact times.
  • For me the biggest one who will be missing this event is my brother. He had an awesome once- in-a-lifetime sort of trip scheduled that obviously took precedence over this, so I understand. But it simply will not be the same without him here. Brother Steve you will be missed big time!
  • OK let’s get it on! If you are in Atlanta and see me, please stop me to say hi. I’ll see you next week with all of the best recaps of this event including the always fun “who’s who” at the show. 

Read on for links and video of the week...

Max Perilstein is founder of Sole Source Consultants, a consulting firm for the building products industry that specializes in marketing, branding, communication strategy and overall reputation management, as well as website and social media, and codes and specifications. 

E-mail him at The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors. 


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