From the fabricator: Wicked winter!

Last week, I had a quick note on the weather, but that was before yet another huge storm paralyzed major parts of the country. There’s no doubt the improvement in our economic sector is taking a beating thanks to the nasty whims of Mother Nature. The big issue is that all of this time is truly lost--just a killer as businesses try to keep moving forward. Now, a warming trend is coming this week, which means flooding and messy, wet and uninhabitable jobsites. After that, it will be hurricane season before you know it. I wonder if all of the analysts take into account the negative effect the weather has on our world and if this uneven start to 2011 will delay the great prosperity that so many (including me) see for the year end.

Elsewhere…

  • Another offshoot of the weather.... I now actually watch and enjoy The Weather Channel in the morning. I am becoming a weather geek. But seriously, it's good, mindless stuff to start the day instead of the traditional morning fare.
  • Recently, Guardian launched a new version of the corporate Web site, and I must say they hit a home run with the makeover. Great use of "mega" drop-down boxes and just a great choice in images on the landing page. Kudos to the gang there for a job well done! Also, I am hearing they will add a blog to that site as well that will make it even more of a "must visit" type of site.
  • Found it hilarious that the NFRC blog is now accepting comments on their site. Just a few years ago when I was hammering away at them weekly, I was vilified for my medium. Now, NFRC not only does meetings online, but keeps a blog and now finally is offering a forum. So while I was unable to stop them from pushing a terrible program down our throats, I believe I did force them into the new century media-wise.
  • Saw that Jeb Bush will be the keynote speaker during the spring meeting for the Aluminum Association and the Aluminum Extruders Council. Hey, maybe they can enlist Jed to keep the vinyl people at bay and get aluminum more accepted amongst the green world. Then again, it's the wrong political party for all that. Still, a great get for those guys. And I wonder if Jed Bush will be as in awe of Dr. Tom Culp as I am.
  • Congrats to PPG for getting a $3 million grant for their solar program. It proves solar is not dead and actually far from it. It's been a big week for PPG: a grant and a mention from President Obama. But obviously getting pub on this blog is the biggest thrill...ha ha ha.
  • So, which Super Bowl commercial did you like? I loved the Dorito dog commercial and enjoyed the Pepsi Max jogger one too. I also thought the Eminem one for Detroit/Chrysler was strong. But probably the best for me was the Car Max one that showed an old fashioned gas station with all of the attendants working the car and the terrified driver crying "I'm being carjacked!" Classic. (And it is the video of the week too so click below) All in all though, I probably didn't enjoy the commercials as much since I was so into the game... 

Read on for links and video of the week...

Max Perilstein is chief marketing officer for Vitro America, Memphis. Write him at mperilstein@vitro.com.

The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.

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