Improve and Promote the Glass Industry to Fill Jobs

 

“Great, he’s late again. What am I going to do about this? If I don’t do something quickly he will think this is ok, not to mention the other employees. On the other hand, if I am too stern with him he’ll quit. I’m already struggling to keep up and it took me forever to find and train him.”

If this isn’t a conversation that has played out in your mind as a manager, leader or owner in the glass business, then consider yourself fortunate.

The ongoing struggle to find quality employees is an issue that is plaguing trade services across the board, and the glazing industry is no exception. So, how do we offset this issue and make the glass and glazing industry appealing? This is a question I’ve asked glaziers, company owners and association board members. The answers are rarely consistent, except that no one has this figured out.

I don’t either, but here are three simple changes that helped me recruit and retain employees.

  1. It is incredibly important to start by improving the culture of the business. You want to have a culture of positive vibes and a fun atmosphere. The reality is, no one wants to work in a negative, dreadful work environment, and if they do, you probably don’t want them working for you.

  2. After you have established the culture, rolling out an employee-referral program works. Where better for people to hear about how amazing it is to work at your company than from the current employees? Be smart about this and add stipulations that include requiring the new hire to work for three or six months before the referral payment is made.

  3. Another option that can have an immediate impact industry-wide is to encourage your employees to post work-related photos on their social media accounts. Once you have permission from your clients, showing off the pride of the finished product is an amazing thing, whether it’s a finished shower enclosure, commercial storefront, or a crew in a bucket 10 stories up. This can immediately spark interest in the social circles of your employees, likely creating a broader hiring pool for your company as well as the entire industry.

Branding the glazing industry as exciting and fun helps everyone. There’s really not a downside to creating a positive buzz around our trade. Taking ownership of this task can change your business and our industry for the better.

Dustin Anderson is president of Anderson Glass, a glass shop located in Waco, Texas. Contact him at dustin.anderson@andersonglasstexas.com.

The opinions expressed here are those of the individual author and do not necessarily reflect those of the National Glass Association, Glass Magazine editors, or other glassblog contributors.

Comments

Great article Dustin.
Great read, It certainly is difficult managing a glass shop, and to be a women doing it makes it that much more difficult. Seems employees run the place and I walk on egg shells as to not loose them, as there is no experienced glaziers searching for a new job..... I like the referral program idea. Thanks for sharing! #womenbossinflorida
Hi: I have a great Glass Cutting and Production Manager position in Phoenix, AZ. If anyone can recommend anyone with this type of background, I would really appreciate it. This is a state of the art new facility with a well known glass manufacturer. You or your colleague can send me a resume indicating how they found out about the position to jannine@corporatejobbank.com Thank You