Vitro Glass Names Guillermo Martinez Manager of General Marketing

Glass Magazine
June 13, 2018

Vitro Architectural Glass appointed Guillermo Martinez to manager of general marketing for architectural glass operations in Mexico.

“Guillermo has succeeded at every position he has held at Vitro,” says Ricardo Maiz, vice president of architectural glass, Mexican operations, Vitro Architectural Glass. “We’re excited to leverage his expertise to enhance our market position in Mexico and to drive our strategic marketing initiatives in that region.”

Martinez, who has spent his entire 14-year career with Vitro, will oversee customer and channel marketing strategies, lead strategic marketing projects across the United States and Mexico, and promote the use of energy-efficient glass through compliance with regulatory codes.

Martinez previously was strategic planning manager for Vitro’s flat glass business and strategic planning and marketing manager for the company’s automotive division. He also served as a member of the mergers and acquisitions and post-merger integration teams when Vitro acquired PPG’s flat glass manufacturing and glass coatings operations in 2016 and Pittsburgh Glass Works’ automotive original equipment manufacturer glass business in 2017.