Vitro Officially Launches New Brand Identity

Glass Magazine
February 25, 2019
COMMERCIAL, RETAIL, FABRICATION

Vitro, S.A.B. of C.V. launched a new brand identity, with the tagline “Together, We See Further.”

The new brand represents a renewed commitment to partnership and innovative, long-term thinking—philosophies that have been central to the company’s success for over a century, say officials.

“We’re staying true to what has made us an industry leader,” says CEO Adrian Sada Cueva. “The power of partnership remains our greatest asset. We have a reputation for working together and looking ahead to develop the next generation of innovative glass solutions. Now, that reputation becomes our identity.”

In addition to the new brand message, the refresh is also centered on a new visual identity and logo, as well as new mission, vision and values statements.

The brand launch signals a new era for the Mexico-based manufacturer. In recent years, Vitro has doubled in size due in large part to investments made in the U.S., including the October 2016 acquisition of PPG’s architectural glass business unit, PPG Flat Glass, and the March 2017 acquisition of automotive original equipment manufacturer glass business, Pittsburgh Glass Works. Vitro currently operates 10 glass float lines across the enterprise, and its seven U.S. glass float lines include five operated by Vitro Architectural Glass and two operated by PGW.