Vitrum Celebrates 20 Years with Technology-focused Event

Glass Magazine
October 10, 2017

Last week at Fiera Milano Rho in Milan, Italy, the glass industry gathered for the 20th edition of Vitrum, the biennial international exhibition of machinery, equipment and special products for flat and hollow glass processing. The four-day event combined displays of innovative technologies in the glass processing machinery, special products and accessories industries. View a photo and video gallery from the show here

Vitrum 2017 hosted 237 exhibitors from all over the world over more than 13,000 square meters (about 140,000 square feet) of exhibit space. According to organizers, visitor pre-registration grew four-fold compared to the previous event two years ago. “Vitrum proved to be a magnet for the entire glass processing world from all continents, from the United States to Europe, from South America to the Far East and South Africa,” Vitrum officials said in a release.

To draw more visitors to the show, the Italian Trade Agency collaborated with Vitrum to invite hosted buyers from overseas. The effort, which organizers deemed “particularly successful,” drew 109 key glass industry representatives from 12 countries.

“Our satisfaction reflects that of our exhibitors and visitors. These were four very busy days and starting from today we will continue to strengthen the goals already achieved and we will open up new prospects for the future of the glass industry,” said Dino Zandonella Necca, president of Vitrum.

The show was also a strong draw for Italian visitors, Necca said. “Despite the very international appeal of this show, we are delighted with the large attendance by Italian visitors, tangible proof of the Italian market turnaround that was certainly fostered through the instruments made available by the Government through the national plan 4.0,” Necca said, referring to a government program to aid industry companies in pursuing Industry 4.0 goals.

“Our industry is in a phase of extraordinary effervescence and is keenly attuned to the new opportunities offered by next-generation, Industry 4.0 enabled machinery,” added Laura Biason, Vitrum director. “We managed not only to see but also to experience first-hand the efforts and the progressive skills of companies that are leaders in the machine building industry.”

Throughout the two halls at Fiera Milano, Vitrum exhibitors introduced new machinery, tools and technology for the industry. “The value of the machinery on display this year is in excess of €12 million ($14 million), tangible proof of the importance attached by both Italian and overseas companies to our exhibition,” said Biason.

In addition to the expo, Vitrum 2017 included glass processing seminars and the exhibit, “Unique Interpretations - Glass experiences,” organized by Vitrum inside the Technology and Innovation Area. The exhibit is a distillation of art, history and technology, and offers cultural insights that complement the spirit of a trade show that epitomizes the excellence in glass processing machinery.

“Trade professionals, seminars, workshops and interesting parallel activities such as the exhibition ‘Unique Interpretations – Glass experiences’, were this year’s highlights. The show attracted considerable interest and this goes to show that Vitrum is a trade exhibition with a difference,” added Biason.

Vitrum will return to Fiera Milano in 2019. For additional information about the 2017 event and the next edition of the show, visit the Vitrum website.

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