WTS Paradigm Changes Brand Name to Paradigm

Glass Magazine
November 20, 2018
WTS Paradigm changed its name as part of a branding initiative that “emphasizes the software company’s high standards of leadership, expertise and innovation in the building products industry,” according to a company release. WTS Paradigm is now branded as Paradigm.
“The word ‘paradigm’ is defined as a model,” says Nathan Herbst, Paradigm CEO. “And our new company brand reflects our goal to be a model for the building products industry.”
In addition to the new name, Paradigm will implement a bundling and naming of its marquee products, Paradigm Omni and Paradigm Nexus. Paradigm Omni is a cloud-hosted, web-based configuration, quoting and selling solution for manufacturers and retailers. Paradigm Nexus is an enterprise resource planning solution specifically designed for the building products industry. The company reports that the two provide a cohesive configuration and quoting experience that integrates with scheduling, purchasing, manufacturing, shipping and invoicing. For each solution, Paradigm also offers a suite of optional enhancements called PowerUps.
“Paradigm seeks to revolutionize the building products industry through disruptive technology that benefits our customers,” Herbst says. “True to our name, we will continue striving to be the industry model for these products and services.”
Learn more about the new Paradigm initiative and technology solutions at its new website, www.myparadigm.com.