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The Recipe for Effective Leadership in Multi-Generational Teams

6 steps to succeed in the dynamic industries of glass and fenestration 

As a millennial woman who has spent years in the trenches of the building materials industry, I've seen firsthand the challenges and opportunities that come with being a part of and leading a diverse, multi-generational team. Now, as the owner of Build Women and Grit Innovations, I'm passionate about sharing the lessons I've learned to help others succeed in this dynamic and growing industry. 

Understand Generational Differences 

Before we can effectively lead, we need to understand the unique perspectives and experiences that each generation brings to the table. From the seasoned veterans of the Baby Boomer generation to the tech-savvy millennials and the ambitious Gen Z newcomers, each group has its own strengths and communication styles. 

Baby Boomers, born between 1946 and 1964, are recognized for their strong work ethic and commitment to their careers, favoring face-to-face communication and a more hierarchical approach to leadership.  

Following them, Generation X, born between 1965 and 1980, is characterized by a pragmatic approach to work, valuing independence, and a healthy work-life balance, while adeptly bridging the gap between analog and digital technologies. Millennials, born between 1981 and 1996, are marked by their comfort with technology, a strong desire for work-life balance, and a preference for collaborative and less hierarchical leadership styles. Generation Z, born between the late 1990s and early 2010s, integrates their status as digital natives with a pronounced emphasis on flexibility, mental health, and personal well-being, seeking work environments that support remote opportunities and adaptable schedules. 

Embrace Diversity 

While these generational differences can sometimes lead to misunderstandings or conflict, they can also be a source of strength and innovation. By embracing the diversity of our teams, we can leverage the unique skills and perspectives of each generation to create a more effective and dynamic workforce. 

For example, the technological savvy and new ideas of millennials and Gen Z can help to modernize processes and improve efficiency, while the experience and industry knowledge of the Baby Boomers and Gen X can provide valuable insights and guidance. By fostering a culture of mutual respect and collaboration, we can create a team that is greater than the sum of its parts. 

Build Effective Communication 

One of the key challenges in leading a multi-generational team is communication. Each generation has its own preferred communication styles and methods, and what works for one group may not work for another. As leaders, it's our job to bridge these gaps and create an environment where everyone feels heard and understood. 

This might mean adopting a variety of communication methods, from traditional face-to-face meetings to emails, text messages, Slack, and even social media. It also means being aware of our own communication biases and trying to understand and accommodate the preferences of our team members. 

Listen Actively 

Effective communication isn't just about speaking; it's also about listening. Active listening involves not only hearing what someone is saying, but also understanding and empathizing with their perspective. This focuses on not listening to “respond” and truly listening to what others are saying. This can be particularly important when dealing with generational differences, as it allows us to understand the underlying values and motivations that drive each group. 

By practicing active listening, we can build stronger relationships with our team members, foster a culture of mutual respect, and create a more inclusive and effective team. 

Adapt Leadership Styles 

Just as each generation has its own communication preferences, they also have preferred leadership styles. As leaders, we need to be flexible and adaptable, adjusting our approach to meet the needs of our team. 

This might mean adopting a more hierarchical style with Baby Boomers, who often value clear roles and responsibilities, while taking a more collaborative approach with millennials, who tend to prefer a more egalitarian leadership style. By understanding and adapting to these preferences, we can create a more effective and harmonious team. 

Empower Each Generation 

One of the most effective ways to lead a multi-generational team is to empower each generation to contribute in their own unique way. This might mean leveraging the technological or creative skills of the younger generations to drive innovation, while drawing on the experience and wisdom of the older generations for guidance and insight. 

By recognizing and valuing the unique contributions of each generation, we can create a culture of mutual respect and collaboration, where everyone feels valued and empowered to contribute to the success of the team. 

 

Leading a multi-generational team in the building industry can be challenging, but it can also be incredibly rewarding. By understanding and embracing generational differences, building effective communication and adapting our leadership styles, we can create a dynamic and effective team that leverages the unique strengths of each generation. 

As a millennial woman who has navigated these challenges firsthand, I can attest to the power of inclusive, adaptable leadership. It's not always easy, but the rewards—a strong, diverse team that can tackle any future business challenges—are well worth the effort. 

Author

Stefanie Couch

Stefanie Couch

Stefanie Couch is a leader in the construction industry, heading Build Women and Grit Blueprint. With expertise in millwork, windows and doors, Grit Blueprint excels in branding, marketing and scaling businesses. Build Women offers business coaching and leadership development, enhancing professional growth. A Gallup Clifton Strengths certified coach and compelling speaker, Couch leverages individual talents into professional prowess and businesses into acclaimed brands. Her strategic vision advances innovation and education, driving industry-wide growth and fostering a culture of continuous improvement. Connect with her on LinkedIn and at stefaniecouch.com. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Window + Door.