Great Lakes Lifting, a family-owned niche rental company serving the glass industry, announced an ownership change. Steven Brooks, who has played a role in driving the company's growth over the past five years, purchased 50% of the company from Frank Nielsen in a buyout. This change in ownership marks a milestone for the Brooks family and Great Lakes Lifting.
New ownership
Steven, the son of founder Don Brooks, has worked his way up from a salesman to become a co-owner of the company. With Steven's entry into ownership, the father-son duo is poised to lead the company into the future.
Under the new ownership, Great Lakes Lifting is committed to maintaining its position as a premier rental company for the glass industry. The company will continue to focus on providing service, solving customer problems and ensuring customer satisfaction. Additionally, Great Lakes Lifting will explore opportunities for growth and expansion, with a goal of doubling the company's rental revenue by the end of 2025.
Company's response
"To go from a guy in a van pushing a product no one had heard of to now owning the company is truly an American dream," says Steven Brooks. "Being able to work side by side with my Dad, Don, makes this achievement even sweeter."
"We are assembling a rockstar team, expanding our operations and opening new offices to support our growth plans," Brooks adds. "Everything we do is with the customer in mind, and we are excited about the future of Great Lakes Lifting."
