Social Media Inspiring Young Professionals to Consider a Career in the Trades

A recent global survey of young trade professionals found that their strong passion for their trade was significantly influenced by social media despite encountering social stigmas surrounding their career choices. The survey, conducted by Dewalt and WorldSkills International, polled young professionals across 69 countries and regions who are competing at WorldSkills Competition 2024 about their motivations, inspirations and passions to better understand the new generation entering the skilled trades.

Key takeaways

• Nearly 75% intend to use social media to raise visibility for skilled careers.
• Over 44% say social media inspired their career choice.
• More than 50% are interested in creating social content showcasing themselves at work to encourage others to join their trade.
• Social stigma and lack of parental support cited as barriers to entering careers in skilled labor.

Survey says...

According to the survey, young trades professionals still face significant barriers despite their enthusiasm for skilled trades. Almost half (42%) identified the persistent social stigma surrounding these professions as a major obstacle, while more than a third (35%) pointed to a lack of parental support.

However, social media is emerging as a powerful tool for changing these perceptions. Three-quarters (75%) expressed a desire to use online platforms to raise awareness and visibility for skilled careers, indicating a growing recognition of its potential to inspire others to view skilled trades as a fulfilling and rewarding career path.

The survey results also underscore the deep passion young professionals have for their trades and their eagerness to share this enthusiasm. This drive is further complemented by a strong sense of independence and altruism among younger generations. These findings reveal that the younger generation's passion for skilled trades is rooted not only in personal fulfillment but also in a broader ambition to contribute meaningfully and drive positive change.

Almost half (44%) acknowledged social media played a role in inspiring their career choices and more than half of that cohort were inspired by a specific influencer or brand. Nearly 70% reported their primary motivation for choosing a specific skill was the desire to work with their hands. Forty-four percent cited the desire to make a positive impact on the global community, while 42% noted a willingness to start their own business. Forty-five percent cited the cost-effectiveness of vocational education and training as a top factor in choosing it over college, while 53% cited the earning potential of a skill-based career.

About the findings

"The findings from our survey highlight that to connect with young people, we need to be innovative and creative on how we present skilled career options," says David Hoey, chief executive officer, WorldSkills International. "It is essential to create diverse role models young people can relate to, use the power of social media to challenge outdated perceptions, and at every turn demonstrate that skilled careers are exciting, viable, and rewarding."

"We recognize that the trades are critical contributors to the economy," says Chris Nelson, chief operating officer, Stanley Black & Decker. "We know that if we want to continue to advocate for these essential career paths, we must understand the next generation's aspirations, motivations and challenges."