The renewed Biesse Machinery portfolio includes improvements in the functionality and performance of machines for all materials, and expands the catalog, particularly for stone and glass. It also includes an innovative range of services and assistance, along with a new human-machine interaction. The new Human Machine Interface has a unified design for all materials, improving the user experience and simplifying production processes.
In line with this evolution, the Biesse Material Hubs have been created, which are multi-material experience spaces where visitors can discover the company and its product portfolio. Through dedicated journeys, visitors can explore the offering through new methods of interaction and tools, both physical and digital.
More about Biesse Material Hubs
The Biesse Material Hubs are part of a connected international Network that strengthens local expressions and the uniqueness of each market, activating synergies between physically distant hubs. This connected network enhances the experience and allows each hub to amplify its offering, and also reduces travel and emissions, promotes collaboration and improves efficiency, in line with the company’s sustainability policy.
The renewed Biesse Machinery portfolio and the Biesse Material Hub Network are part of the long-term strategic plan called One Company, which has redefined the organization, processes, corporate identity, product portfolio, and experience spaces.
The concepts behind the Biesse Material Hubs were conceived in collaboration with Il Prisma, an international architecture firm with Italian roots. This transformation turns offices and industrial spaces into open places connected to international markets, going beyond the limits of traditional fairs and production sites.