Crystal Window & Door Systems recently created a series of recruiting videos featuring employees discussing their experiences working at the company. These interviews include longtime and newly hired employees working in production, sales, administration, and logistics at Crystal locations across the country and at subsidiary Gateway Extrusions in Union, Missouri.
Reason behind the videos
At a time when manufacturers face hiring challenges, Crystal has revamped and improved many of its recruiting strategies, employment benefits offered, and employee communications. The new recruiting videos are part of this effort, which is showing positive results, according to a company release.
“In addition to competitive salaries and benefits, Crystal offers employees opportunities for career development at every stage, from their first day,” says Isabella Leung, HR manager. “Most of our supervisors and managers have been promoted from within the company because of the experience and knowledge gained on the job, and they are recognized throughout the industry as experts and leaders.”
The employee-experience-themed recruiting videos, 23 in all, are posted on a rotating schedule on Crystal’s social media platforms, corporate website, and company YouTube channel. They are also a featured highlight at business expos, career fairs, and on-campus recruiting events Crystal attends in metro New York; northeast Pennsylvania; St. Louis, Missouri; and Riverside, California, regions where Crystal and subsidiary factories are located.
“Besides being great for outside career fairs, Crystal’s recruiting videos are an effective tool for our current employees to share with family and friends who may be interested in joining the Crystal family,” says Leung. “Our employees speak from the heart about the satisfaction they find working at Crystal. These are powerful testimonials.”
These and other employee interview videos were made in conjunction with updates to Crystal’s award-winning corporate video The Story of Us, seen on the website home page.
