FGIA Annual Conference Keynote Speaker to Focus on Demographics Research
The keynote speaker at the upcoming 2024 Fenestration and Glazing Industry Alliance (FGIA) Annual Conference in Amelia Island, Florida, will discuss the role of demography in business decisions. Author Ken Gronbach will offer both a keynote address entitled “Demography is Destiny” and an exclusive executive leadership session on this topic at the event. Registration opens in mid-December for the 2024 FGIA Annual Conference to be held Feb. 19-22.
About demography
Demography is the science of simplicity of birth, death and migration of populations. Gronbach's demographic perspective is macro, big picture and long term. His strategies are often integrated into strategic plans in diverse business sectors.
What FGIA says
“We are proud to welcome back Ken Gronbach, who has shared his expertise about demographics in the past with FGIA members,” says Florica Vlad, FGIA Events Manager. “He is an engaging speaker who takes complicated ideas about multiple facets of the human experience and breaks them down in ways that make sense. Then, they can be applied to decisions in a conference participant’s own company.”
Gronbach previously spoke at the 2021 FGIA Virtual Summer Conference, during which he discussed the likely impact of COVID-19 on the U.S. and global economies as well as the role demographics play in knowing one’s customer base.
About the keynote address
Gronbach will show participants why demographics precipitate economics and not the other way around. As a forecasting tool, demographics can help predict what is next in world culture, economics, politics, commerce and government. Demography research can also forecast what counties, states, regions, countries and continents will flourish, and which will be challenged because of shifting demography.
About the speaker
Ken Gronbach is president of KGC Direct, LLC and is a demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena. His company does customized demographic research, and he speaks all over the U.S. and the world. He is also the author of “The Age Curve: How to Profit from the Coming Demographic Storm.”
