Jen Miret recently joined Inovues to spearhead its marketing and communications efforts. She brings 15 years of experience in the architectural glass industry, where she was able to build brand recognition and lead generation through thought leadership.
"Jen's expertise in branding and content marketing will fuel our growth," says Anas Al Kassas, Inovues founder and CEO/CTO. "Building owners immediately recognize the benefits of our retrofit technology, but many are not yet aware of our solution. We need an experienced, dedicated marketer to get the word out and help us accelerate the transformation of existing buildings into energy-efficient, sustainable properties."
As the new director of marketing and communications, she will increase awareness of Inovues' insulating glass retrofit technology by developing, optimizing, and distributing content that is targeted and educational. She will also help calibrate the company's go-to-market strategy and establish formal marketing processes, building the foundations for a growing team.
"I was impressed with the Inovues team and their no-nonsense approach to sustainability," says Miret. "The ability to dramatically improve the performance of an existing building on budget and without disturbing the structure and its occupants is powerful. I am excited about the opportunity to tell the story."
Prior to joining the climate-tech startup, she was director of marketing at Bendheim, a leading supplier of specialty architectural glass systems, for 15 years. She has participated in several Model UN conferences, debating on behalf of sustainable development causes. It was during these experiences that Miret developed an appreciation for truly sustainable solutions, with clearly intersecting environmental and economic benefits.
