Optima Systems, a manufacturer of premium glass wall partitions and door systems, entered the U.S. non-residential building design, construction and real estate development market as PurOptima. The British organization, established across the UK, Australia, Asia and EMEA regions, sees this move as another important step in its journey to becoming a leading choice for glass partitioning solutions globally.
About PurOptima
The company will operate out of the U.S., with Benhar Office Interiors managing new and existing client relationships as well as installation. Entering into a partnership with PurOptima is the result of a shared ambition across both companies to introduce the U.S. commercial design and real estate market to the high-quality, sustainable glass wall partitions and door solutions.
PurOptima will offer a core range of its single- and double-glazed partitions, including Optima 117 Plus, Revolution 54 Plus, Revolution 100 as well as the company’s innovative solid wall solution, the Adaptable Wall. PurOptima will also offer a range of acoustic glass door systems, including the Edge, Axile and Kinetic series as well as its selection of Timber door options.
U.S. expansion
"Bringing the Optima brand into the U.S. market has been a longstanding ambition. We are, particularly keen to show contractors, specifiers and building owners how choosing our glass wall systems will deliver maximum ROI, on so many levels, from striking aesthetic design to market-leading acoustic performance and carbon savings," says Christian Mabey, managing director, Optima Products. "New York City, with its vibrant and well-established commercial construction scene, was a strategically obvious place to start, allowing us to test the market and establish our reputation locally, before exploring further expansion in the territory."
