In response to an uptick in post-pandemic market activity, SDC (Security Door Controls) selected door hardware and security industry sales veterans Erik Mosher as the new national sales associate and Les Neal as a new factory sales associate.
Both bring unique experience and valuable knowledge by virtue of wearing several hats during their careers in the industry.
Mosher
After several years at the customer level as a project coordinator for a physical security integration company, Mosher worked as an outside sales representative for a door hardware distributor the last two years. Working with SDC at the factory allows him to bring a true understanding of customer challenges and opportunities and how to best respond to them.
“Erik has SDC product experience at the customer level, then at the distributor level,” says Tom Morrison, SDC’s national sales director. “Now, we’ll round out his intimate product knowledge at the manufacturer level to help ensure all our stakeholders in the sales channel have the support they need to drive profitable growth using SDC solutions.” Mosher will not only be implementing the company’s sales strategies, he will have an active role in liaising with and supporting SDC’s independent sales organizations (ISO) nationally.
“I’m looking forward to further expanding my SDC product knowledge and engaging with sales partners on a face-toface basis,” he explains. “Because I’ve been a customer at several levels in the channel, I believe I can truly understand our partners’ needs and their customers’ concerns.” Mosher is also adept at product training both virtually and at trade shows for the benefit of dealers and installers using SDC’s door hardware and access control solutions.
Neal
Back in January, 2020, Les Neal came on board as one of SDC’s business development managers. Unfortunately, the pandemic reared its ugly head and Neal was forced to hibernate until recently.
He’s back to bolster SDC’s inside sales support capability with 35-plus years of locksmith, door, frame, hardware and architectural sales experience on behalf of manufacturers, distributors and rep firms, as well installation, facilities management, teaching and institutional locksmith knowhow.
“We’re very excited about the knowledge base and interdisciplinary expertise Les brings to our sales channels,” says Morrison. “We think it's virtually impossible to replicate his product familiarity and real-world industry experience in both the door hardware industry and the alarm/electronic security industry.”
"During my career, I've had the good fortune to recommend, sell, install and use SDC's products as a field tech, facilities manager, instructor, institutional locksmith and security company owner. I've also represented the brand as an outside sales rep and territory manager for several wholesaler distributors in the industry," says Neal. "I slept very well at night knowing that my association with SDC only enhanced my industry reputation."
"I think that both Erik and Les bring a unique understanding of the whole door opening and professionalism that will benefit all our stakeholders," says Shane Geringer, SDC’s president and CEO. "They’ve actually been part of the many sales prospects we target with our access & egress hardware control solutions, so it's easy for them to help us relate to their needs."
