Lindsey Rowe Parker

Lindsey Rowe Parker is the marketing director at Rowe Fenestration and the NAWIC Sacramento Marketing Chair. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Glass Magazine.

Secrets of AI-Driven Marketing: How to Work Smarter, Not Harder

AI tools promise to revolutionize your business. And while there are many tools with applications for marketing strategy, it's best to understand how to collaborate with them to find success.

6 Myths about Marketing You (Probably) Believe

Marketing is crucial for a business's competitive edge, but there's a lot of common misconceptions about what works. Here are six common myths, debunked, with some insights on what could actually work for your business.

Women in Glass: In Her Words

Lindsey Rowe Parker is the marketing director at Rowe Renestration and NAWIC's Sacramento Marketing Chair. She's been with Rowe Fenestration for six years, has 15 years' marketing experience and is a self-professed lifetime #glassnerd. Lindsey took some time to share her thoughts about women in…