Sales & Marketing

Five steps to grow your personal brand.

Strategic planning is essential for a successful product launch, requiring thorough market research, goal setting and collaboration with a strategic partner to ensure effective pre-launch preparation, launch execution and post-launch evaluation.

The next area of opportunity for social platforms is podcasts, which over half of Americans listen to. Podcasts provide a captive, engaged audience and podcast ad revenue may grow to $2.56 billion. 

Next steps, at the show and best practices for social media. Whether you’re going to GlassBuild (and you should be), or another trade show, take my hand to explore the interwebs and find ways to make it rain as both attendee and exhibitor on the magical mystery tour of social media!  

The pre-game and preps. Whether it’s to make your GlassBuild, or other trade show, more successful, take my hand to explore the interwebs. We’ll find ways to make it rain as both attendee and exhibitor on the magical mystery tour of social media!  

How to make the most of your time at GlassBuild? Ask questions, evaluate responses, supercharge your supplier search and more tips for success.

TikTok, unfairly labeled as a social media platform geared toward high school students doing dances to popular songs, has almost 85 million users of all ages in the United States alone. And big brands have made their way to this growing platform and found an opportunity to connect with users. So,…

Crystal Window & Door Systems’ NYC YouTube channel now offers step-by-step video guides to guide customers through common situations such as installing window hardware, adjusting sliding window rollers and swing-door hinges, and adding window opening control devices.

“Don’t judge a book by its cover,” sounds great, and I’m not one for presumptions. However. If I am honest, I’m guilty. I judge some things positively, and others negatively, but I have noticed these days my judgement is routinely related to websites.

Have your expectations changed as a consumer over the past year? Five years? 10 years? Chances are they have. The era of internet retail shopping has come with the expectation of fast service and delivery. You might have come across the term “Amazonification,” a term denoting the tech giant’s…

It’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this summer, and how they could impact your business. Instagram The image-sharing platform has long tried to make it easy for users to toggle back and forth between…

  01. Sales increase in 2018. Seventy-one percent of Top Glass Fabricator respondents reported an increase in sales from 2018, the same percentage that reported year-over-year gains in 2017. However, it is down from 2016, when 88 percent of respondents reported gains. In 2018, 24 percent…

I’m writing this blog post in the middle of a snowstorm that Seattle news reporters have dubbed “Snowmageddon.” (It’s extreme, I know. I’m from Michigan.) We normally get one to two inches of snow per year in the lowlands. Snow in the rainy Pacific Northwest is a complete and total disruptor. So…

Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can be tough nuts to crack, the problem may not always be lead generation. Before spending time, money and effort fixing a “leads problem,” an owner must make sure…

The recent news of Don Friese’s retirement from C.R. Laurence is the end of an era and a monumental change to the glass and glazing industry, which he has influenced for so many years. With his retirement, the North American glass and glazing industry will lose one of the most remarkable business…

In equipment purchases, attention to warranty terms can fall down the priority list. Often, the existence of the warranty is simply a checklist item: does a warranty exist? However, attention to warranty terms, including their scope and limitations, should not be relegated to a check-box review…

The number one false assumption that I’ve seen peers make about top sales performers is that they have an it thing—some natural-born personality trait or gift that makes them automatic stars who close high-dollar sales easily and with practically no effort. While their performance in front of…

The last time I posted, I wrote about the differences in North America versus Europe when it comes to the product supply chain. But one of the major differences I did not mention was the emotional approach that North American buyers take versus overseas buyers. Relationship selling happens all…

Top Influencing Factors to Use an Alternative Product Visit GlassMagazine.com/November2017 to view the data and explore additional myths about product selection in Dodge’s complete report, “Exploding 9 Myths: How Architects and Contractors Really Select Building Products.” Key Marketing…

Editor’s Note: This article is based on a presentation from Janine Driver, best-selling author and body language expert for the Body Language Institute. Driver spoke at the 80th Annual American Architectural Manufacturers Association Conference, held Feb. 12-15 in Phoenix. For more information,…

For small or new glass companies, buying supplies can be a serious challenge. They must pay their vendors as soon as—or, perhaps, even before—the supplies are delivered. This capital-intensive process means that they must have the cash at the time of purchase. Larger glass companies, on the other…

The slower construction market has created a challenging bidding environment increasingly defined by fierce competition and pressure to compete on price. Glazing subcontractors have been forced to perform a complicated balancing act of maintaining survivable profit margins while remaining…

In today’s challenging business environment, successful companies need to be highly focused, and that requires having a management system in place that drives sales, profits and employee accountability. The following quiz is designed to get you thinking about your company, its management and…