Skip to main content

Discover New Growth Opportunities at GlassBuild 2024 in Dallas

Make the most of your 2.5 days

2023 GlassBuild America

Trade shows like GlassBuild 2024 play a crucial role in providing an open forum to network, build relationships, discover new products, gain industry insights, and start shopping for new machinery or technology. They offer a unique environment where industry professionals can come together, share ideas, and explore the latest innovations. Attending GlassBuild 2024 is essential for your business, as it presents fresh angles and new opportunities to enhance your operations, while also helping you stay ahead in the competitive market.

You only have 2.5 days to accomplish everything. Be strategic about the companies, seminars, and people you network with. Also, take chances and try new companies or suppliers by planning your route and making appointments ahead of schedule!

Here’s why GlassBuild 2024 is a must-attend

1. Leverage face-to-face interactions. While digital communication is prevalent in current society, face-to-face interactions at trade shows offer unparalleled advantages. According to reports, 84% of trade show attendees develop a more positive opinion of a business after live interactions. Why wouldn’t you take advantage of this statistic? These personal connections can lead to future business and enhanced brand awareness, making your participation at GlassBuild 2024 invaluable.

2. ROI and cost-effective prospecting. Meeting potential clients at a trade show is significantly more cost-effective than traditional methods, such as cold calls and emails. The cost of acquiring a new prospect at a trade show is reported to be 43% cheaper than meeting at their fabrication facility. GlassBuild 2024 provides an excellent return on investment by connecting you with motivated, eager-to-purchase prospects, and influential industry leaders.

3. Networking. GlassBuild 2024 is the ideal platform to network with forward-thinking companies and professionals who can help you propel your business forward, whether you’re buying or selling. Take every opportunity to connect, exchange information and ideas, ask questions, and collaborate. These relationships can lead to partnerships, new business opportunities, and valuable industry insights.

4. Continuing education. Engage in continuing education sessions to enhance your business acumen, learn how to reach more customers, and stay up-to-date with industry trends. GlassBuild 2024 offers a variety of educational opportunities, including seminars, where you can expand your industry knowledge.

5. Explore cutting-edge products and technologies. The trade show will feature the latest products, technologies, and software solutions that are transforming the glass and fenestration industry. From sustainable solutions to advanced automation and AI integration, GlassBuild 2024 is your gateway to discovering innovations that can address industry challenges and drive your business forward.

6. Boost brand awareness. Elevate your brand through genuine interactions at GlassBuild 2024, which ties back into networking. These authentic connections will enhance your credibility and influence, while allowing you to spread awareness of your company and services, which provides valuable content for future marketing and advertising efforts.

7. Analyze the competition. Trade shows offer a unique chance to learn from the most successful companies in the industry, who could be your competition. If this is one of your main goals, take time to analyze their products, services, and marketing strategies to discover what you can integrate into your business if/when applicable. Nowhere else will you have such an opportunity to gain insights from established industry leaders.

8. Gain insight on industry trends. Stay ahead of the curve by learning about the latest industry trends, accomplishments, and advancements. From addressing labor shortages with robotics and advanced machinery to implementing software solutions to replace spreadsheets and paper processes, GlassBuild 2024 will showcase how industry leaders are adapting and innovating to meet current challenges.

GlassBuild America 2024 in Dallas is more than just an exposition; it’s an unparalleled opportunity to grow, innovate, and connect. By attending, you’ll gain access to cutting-edge technologies, sustainable solutions, and valuable industry insights, all while building relationships with key industry players. Don’t miss this chance to position your company for success in an evolving market. FYI, these same concepts apply to glasstec 2024 if you’re attending in Düsseldorf, Germany.

Author

Chris Kammer

Chris Kammer

Chris Kammer is the marketing lead for A+W Software North America. Kammer can be reached at chris.kammer@a-w.com and 847/220-5237. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Glass Magazine.