Vitro Architectural Glass announced organizational updates to its Marketing and Innovation division. Those moving to new or expanded roles include Wendy Carroll, Fernando Diez, Emily Losego and Robert Struble.
“It’s my honor to announce these well-deserved promotions,” says Martin Bracamonte, vice president, Marketing and Innovation. “Led by this dream team of industry pioneers, our Marketing and Innovation group continues to produce superb results. We’re very excited to see what’s in store for 2023.”
Wendy Carroll
Carroll will continue in her role as product manager for Tints/Low-Iron products and has been promoted to an expanded role as best practice and product manager.
“Wendy’s 30-plus years of experience in the glass industry is invaluable, and her progressive approaches are exactly what we need to rethink the future of glass,” says Bracamonte. “In this expanded role, she will be responsible for establishing processes to effectively launch products, while also defining the product launch checklist, and specifying the required interactions, steps and stakeholders required to bring new products to market.”
Fernando Diez
Diez has been promoted to the newly created position of director of marketing, where he’ll lead initiatives across the United States, Canada and Latin America regions. The Mexico marketing organization will continue to report to Diez, as well as the sample program coordinator and CDA Architectural Design Services functions.
“As the head of marketing for Vitro’s Mexico business unit, Fernando was monumental in executing marketing expansion strategies that led to successful business growth in the United States,” Bracamonte says. “He’ll be driving business growth, expanding existing product lines and leading new products and platforms within the architectural glass business.”
Emily Losego
Losego has been promoted to the newly created role of director of commercial segment innovation. The current product management team will continue to report to Losego.
“Emily has shown tremendous leadership in product development and has been an excellent facilitator of our most important product line,” says Bracamonte. “She’ll be responsible for defining the vision for the commercial market segment and will support the strategy for the interiors, specialty and residential markets.”
Robert Struble
Struble has been promoted to director of brand and innovation. He will continue to handle all brand and communications responsibilities and in his expanded role, he’ll lead Vitro’s employee-
sourced initiative.
“Rob has an impressive track record in creating strong and profitable brands for Vitro, and his superior interpersonal skills make him a great fit to lead this endeavor,” Bracamonte says. “In this expanded role, he will implement strategies for employees to create new and improved products as well as increase business efficiency.”
The goal of these changes
The new, creative, employee-sourced innovation process aims to enhance the advancement of the future of glass.
“While we have strong and proven formal processes for research and development in place, we’re thrilled to deliver this new forward-thinking tactic, which stimulates and rewards employees across the company to rethink what glass can be in the future, and how we can deliver solutions more efficiently and sustainably,” says Bracamonte.
